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Bhakti Chai

Bhakti Chai

Bhakti Chai is a line of India inspired beverages.

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The Founder of Bhakti Chai is Brook Eddy.

Business

Bhakti Chai is sold at Whole Foods Market, Costco and many other retailers.

Their 2018 revenue is projected at $7 million.

Name

The word Bhakti (Sanskrit: भक्ति) literally means "Begging, attachment, participation, fondness for, homage, faith, love, devotion, worship, piety".

In Hinduism, it refers to devotion to, and love for, a personal god or a representational god by a devotee.

In ancient texts such as the *Shvetashvatara Upanishad *, the term simply means participation, devotion and love for any endeavor, while in the *Bhagavad Gita *, it connotes one of the possible paths of spirituality and towards moksha, as in bhakti marga.

History

In 2002, after listening to an NPR story on Swadhyay, a social change movement originating in India, Eddy travelled to Western India.

Her trip inspired her upon returning home to formulate an original chai brew when she was unable to find an authentic version at her local cafés.

In 2007, she began selling mason jars of her brew out of the back of her car and soon gained a following, often coming home to find $10 bills on her kitchen counter from friends and family for the missing jars in her fridge.

In 2011, Eddy launched the ready-to-drink cold box sets, which helped secure national distribution.

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Investors

The company has raised a total of $10 million through angel investors and private equity firms.

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Charitable Acts

Bhakti Chai launched a social-change initiative called GITA (Give, Inspire, Take Action) to award financial grants to causes that range from feeding the homeless to providing access to clean water.

To date, the company has given away $500,000.

[2]

References

[1]
Citation Linkdrinkbhakti.comBhakti Chai homepage.
Mar 28, 2018, 8:49 AM
[2]
Citation Linktwitter.comBhakti Chai on Twitter.
Mar 28, 2018, 8:50 AM
[3]
Citation Linkinc.comStory of the founding.
Mar 28, 2018, 9:00 AM