Beau Lotto is a neuroscientist fascinated with human perception.

He teaches that the senses deliver data to the brain, and it is the brain that assembles that data into information that is meaningful to a human being.

Or, as Lotto puts it, “We never see the world as it actually is, but only the world that is useful for us to see.”

Lotto is also the founder of Lottolab, a cross between an art studio and a science lab where the public interacts with striking sculptures and illusions—and from which he mines data for his studies in human perception.

His passion shows itself in his unorthodox, interactive approach to research.

Lotto uses art and performance as a mass experiment to teach people that what they perceive as unbiased reality is actually a neurologically-produced response to data, grounded in personal and biological history.

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