Barton Goldenberg
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Barton Goldenberg
Barton Goldenberg has always occupied a leading role in providing a lifecycle approach to customer relationships – from founding a pioneering firm, ISM Inc., in 1985, the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame.
Barton’s foresight to integrate sales, marketing, customer service, e-business, and business intelligence became the foundation of today’s customer-driven products and services industry.