Creativity is an important ingredient necessary to generate innovation; the question lies in how to spark creativity, as explained in the Barry Berkus keynotes.

Berkus is the Founder & President of B3 Architects & Berkus Design Studio based out of Santa Barbara, California.

The firm is involved in a multitude of projects which includes over 600,000 residences, custom homes, planned communities and resorts and urban infill.

Berkus’s firm doesn’t lack innovation as proved by over 300 planning and design awards that have been received both locally and internationally.

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