Helen Ruth Elam (born July 18, 1928), better known as Baddiewinkle or Baddie Winkle, is an American internet personality. Elam was born in Hazard, Kentucky.^[1] She became an Internet sensation at the age of eighty-five.^[2][3][4] Her social media tag line—"Stealing Your Man Since 1928"—has become a popular saying for teens and young adults.^[5] She is characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo.^[6] She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing.^{[7][8][9][10]}

Winkle has gathered a following after initially getting help from her great granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes.^[11][12] She was subsequently followed by Rihanna, and now has a worldwide following.^{[13][14][15][16][17]} In 2015 she reached one million followers on Instagram. She currently lives in Knoxville, Tennessee, and has appeared on The Today Show, Australia.^[18][19]

In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others.^[20][21] Baddie helped kick off season two of Nicole Richie's Candidly Nicole on VH1.^[22] She also appeared on the Red Carpet at the Netflix promotion for Orange Is the New Black.^[23] She attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV.^[24][25][26] In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign.^[27][28] She continues to entertain with her pictures, videos, and collaborations with well-known brands and celebrities.^[29]