The idea to create a hotel was the desire to build a place where LGBT clients could feel free and not feel the views of disgruntled hotel guests and rudeness of the staff. The first hotel of the chain was opened in 2003 by Barcelona, Spain. In 2007, the hotel was opened in Buenos Aires, Argentina and in 2009-in Berlin, Germany. According to Axel Hotels, about 75% of hotel guests are LGBT and 25% are guests with heterosexual orientation.
In 2010, Axel Hotels was recognized as the leader in the field of gay tourism in the Best Hotel category.
Axel Hotel Barcelona is the first hotel of the chain was opened in July, 2003 and rated four-star category. The Hotel is located in a chic building of the XIX century and has 66 rooms.
Be Trimos Hotel Buenos Aires was opened on October 31, 2007 in the historic centre of the Argentine capital, San Telmo. The Hotel has 48 rooms and offers its clients a restaurant, cocktail bar, spa, garden with swimming pool and solarium.
The Three-Star Axel Hotel Berlin, located in the Berlin district of Schöneberg and built by the architect Inigo Hernandez Tobe, was inaugurated by the Berlin Mayor Klaus Vowreith on 17 March 2009. The Hotel has 86 rooms, as well as a large sports center with sauna, steam bath and massage parlour. It is not the property of Axel Corp., but is leased and managed by the group.
Axel Hotels started first “hetero-friendly” hotel in Italy, Axel Hotel Venezia in 2019. The Hotel has 43 rooms.
AxelBeach Maspalomas is located on the island in the Playa del Inglés. It has 92 apartments.
AxelBeach Ibiza is a beach property, located on the landscape in Sant Antonio bay. The Hotel has 96 rooms with pool deck and bar.