ArtistPR^[1] is a music PR firm based in Hollywood, California. Founded in 2005, the agency believes that music is one of the greatest gifts to mankind and works with some of the most talented music journalists, published authors, and accredited PR professionals to promote indie artists.^[2] They have a strong focus on their customers achieving their music goals and have helped many artists build their careers.

The mission of ArtistPR is to provide independent musicians and bands with the best marketing resources and services that will empower them to grow their fan base and sales so that they can make the world a happier place by making more music.^[3] Any new artist wanting to get signed or gain more exposure for their music can work with ArtistPR to oftake their music career to the next level.

ArtistPR understands that an eye-catching website is a powerful way for indie musicians to stay in touch with fans and reach new fans. They also know that not every musician has the time or know-how to create an effective website or handle the marketing to go with it. This knowledge inspired them to launch an innovative & automated music marketing funnel and user-friendly music website builder. With this service, even musicians with limited computer skills can create an amazing website.^[5] The website also features a ready-to-go eCommerce store that will allow musicians to sell their merch directly to their fans.

ArtistPR provides a wide range of services relating to the music industry. However, they focus more on the six main services that are listed on their website.^[6] Their current services are:

ArtistPR follows a set of principles and uses it to determine their behavior & culture, direct their growth efforts, and service customers. The values ArtistPR stated on their website are given below.^[3]

Customer Focus: To help our clients succeed in growing* their online sales so they continue to pursue their passions and focus on doing what they love. To continually find new ways to better serve our customers.*

Accountability: To accept 100% responsibility* for our actions and results. To see it, own it, do it and improve it. To give our best efforts to right what is wrong.*

Diligence: To act with a sense of urgency, enthusiasm, and passion. To be organized, efficient and effective. To give 100% attention, focus & effort in everything that we do.

Flexibility: To have the courage* to change. To be nimble, agile, and graceful when adapting to changes.*

Growth: To be committed to improving ourselves both professionally and personally*. To consistently create new products, services, and processes that will help our clients and our business grow.*

Integrity: To act with honesty*, sincerity and do what is right. To keep our word and honor our commitments. To treat every person with respect and professionalism.*

Resiliency: To be persistent, follow through, and never give up. To stay optimistic* and resourceful in the face of obstacles and failures. To learn from our mistakes and see them as an opportunity to improve our business and do better for our clients.*

Results Oriented: To be driven by achieving solid results for our clients and our business. To take action and strive for excellence.