Armani White
Armani White
Early Life
Armani White was born in West Philadelphia. He's recounted an early defining moment when at the age of four years old during a domestic violence episode between his parents, he screamed at the top of his lungs for the violence to end, only to be ignored, Armani now channels that built-up emotion every time he steps to the mic. He has shown interest in music as early as 8 years old. As he grew up his gift of poetry helps him in songwriting.He got inspired by the mixtape from B.o.B. called B.O.B. vs. Bobby Ray, and also from a few different Kanye West albums, specifically 808’s & Heartbreaks and Graduation. [2]
Career
In March 2015, he released "Stick Up" which was an impassioned one-take, 1 min 13 second video, shot in his neighborhood streets.This
record put him on the map in the music industry, with emails pouring in from labels, agents and managers alike. Armani
followed this up by releasing a handful of songs, which prompted media coverage from various publications such as Pigeons & Planes and Hotnewhiphop. He even began sharing stages with Big Sean, GoldLink and Big K.R.I.T.. That momentum was continued with subsequent support of Armani’s music on Pharrell & Scott Vener’s Beats 1 radio show, which seemed like the potential tipping point for Armani’s career.
After a two-year break from music following the passing of his father due to cancer, during which time he completely restructured his team, White is back on the grind. Working with Sango on his tune, “Casablanco,” White spits like his life is on the line. He returned in 2017 with the release of "Public School" which he was inspired by the lifestyle of his Dad:
The entire project is written after my father, about who my Dad was growing up.
The storyline is about guy with good intentions but horrible execution.
That something he used to talk to me about as a kid.
'You want the best, but you don't know how to get the best.' He was a family man on one hand, but also a member of JBM, a street gang in the '90s.
Armani White released a total of two singles in 2018 and in 2019, his newest one, "Flip," is a hard-hitting banger produced by Alexander Lewis'. Armani's vocals stretch over the bouncy production while reminiscing on the dope game.