It was Mickael Azoulays curiosity and instinctiveness that drove him to find style inspiration in streets across the globe.

Surrounding himself with a team of talented and ambitious designers he decided to make his impact upon the fashion world by re-inventing the basics.

This desire was the driving force behind the launching of his brand American Vintage in 2005.

His fresh and innovative approach to making simple yet stylish t-shirts have earned his collections a place in the wardrobes of many women.

Despite his use of fashion expertise in his company, Azoulay still runs it as a small family business.

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