At the helm of an award-winning marketing organization for one of the world's largest suppliers of communications networking equipment and services, Allison Cerra is a leading expert in consumer identity and psychology—specifically, how these are formed and altered by our increasing reliance on technology.

As vice president of marketing, communication, and public affairs for Alcatel-Lucent's Americas region, Cerra oversees the marketing programs and consumer research that shape telecom networks throughout North and South America, and works with organizations to devise go-to-market strategies for new technology services, including cloud, mobile broadband, and IPTV.

A principal part of her job involves anticipating how our increasingly networked world will change consumers' mindsets and expectations.

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