Allen Ira Samuels (also known as **A.

Samuels**) is a casino executive at Atlantic City. He became a viral sensation in 2011 when he released a hip-hop song called "Livin de Life." ^{[0] [4]}

Allen Samuels is a native of New Jersey.

For 30 years, he has worked in the casino business.

He is currently the Assistant Vice President of Customer Development at Tropicana Casino & Resort Atlantic City. ^[8]

When he was 55 years old, ^[9]Aaron Samuels decided to pursue a rapping career; he created the moniker A. Samuels.

He claims that his son influenced him to listen to the genre.

^[7]

One day, he met a French entrepreneurial fight promoter named Michel Acaries.

The man looked at Samuels and said, "You know, Allen, you know a lot of people with money, they do not live the life.

I live the life.

And you must live the life."

^[0]

This inspired him to create a song called, "Livin de Life" to share the life lesson that having money is nice but is better when you enjoy every day to the fullest.

He wrote the lyrics for the song in one day.

^[7]The song went viral almost immediately, receiving hundreds of thousands of views in the first days after its release.

It now has over 1 million views.

^[0]