Aliza Licht graduated the University of Maryland with a B.S. in Neurobiology and Physiology and dreams of becoming a plastic surgeon.

After she realized that she couldn't spend a life in scrubs, she decided to pursue her childhood love of fashion and started in the magazine industry.

Licht decided to make the jump to fashion public relations in 1998 when she joined Donna Karan International where she went on to become senior vice president of global communications.

In 2009, Licht took on social media on top of her traditional PR responsibilities and created “DKNY PR GIRL” (@dkny on twitter), the company's award-winning social media personality for whom she was the singular strategist and voice of.

The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself in a "behind the scenes of fashion week" video on YouTube.

Her story was chronicled by The New York Times in "PR Girl Revealed As PR Executive."

Licht has been widely credited as a social media pioneer in the fashion industry, building an organic community of over half a million followers.

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