ALIFE is a New York-based, multi-tasking, multi-faceted lifestyle driven company. ^[1]

ALIFE was founded in 1999, and is also the operation behind Alife Rivington Club, or A.R.C., widely recognized by consumers, press and industry as the world's premiere sneaker boutique. ^{[0] [1]}

ALIFE has done collaborations with Nike, Reebok, Adidas, New Balance, Saucony, Timberland, Aasics, Lacoste, Mitchell&Ness, Dickies, Kangol and more. ALIFE is also the official retailer for Krink. Artists curated by ALIFE include Ryan McGinness, Steve Powers, Todd James, RoStarr, Shepard Fairy, Craig Costello, Eric Haze, Kai Regan and Clayton Patterson. ALIFE's branded goods are sold in top specialty boutiques and department stores in the US, Europe and Asia; and in ALIFE Flagships in New York and Tokyo. ^[2]