Gary Vaynerchuk is known as the “King of Social Media,” and is one of the first Facebook users that maxed-out his friend limit, with over 17,000 requests pending.

He also has close to a million followers on Twitter and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow.

He has been the keynote speaker at notable events such as the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos.

Vaynerchuk is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google and Domino’s.

As a result of his social media expertise, Vaynerchuk recently landed a 10-book deal with HarperStudio.

The first title, Crush It!

Why Now Is The Time To Cash In On Your Passion launched in October 2009.

The book maps out Vaynerchuk’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand.

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