Afua Rida* (born June 24, 1991) is a fashion blogger, stylist, consultant and runway show producer who is passionate about global fashion and Africa’s influence on the fashion world. Her website combines her portfolio and unique styling as well as her personal blog about whatever strikes her fancy.

Rida grew up in Accra, Ghana and moved to Canada in her teen years for further studies. While she was in Montreal, her interest in fashion came to the fore. She attended Cocordia University, where she obtained B.A Psychology in 2010.

She's a force behind her nation's fashion industry and has partnered with Christie Whelan, Mina Evans, Meena Official, Mythhouse, Maxhosa, and Lanre Da Silva. The impact of Rida's reach on social media even landed her a feature on CNN's African Voices.

Rida recognizes the continent's influence on fashion "through its colors, animals, water, prints and patterns."

She has a fervor for fashion in Africa and is excited to share it's stories.

She says she lives life in color and style.

The start of her blogging journey began in August 2015, where she was on vacation and then returned home to start shooting content for her platform.

The first dress she dawned was from Lisa Folawiyo. She says she had no expectations and certainly didn't think her audience would grow to her current 95,000 followers.

Today, Rida continues to be enamored with what she does to shine a light on the creativity coming from her home.

Her blog is centered around fashion, "how to wear" tutorials, and self-confidence.

Rida explains that in a typical work week, from Tuesday to Sunday, she's in meetings with designers, styling, breaking news regarding new collections, and is in and out of showrooms pulling clothes.

Before sundown, she takes full advantage of the lighting to shoot looks.

According to Rida:

In 2016, Rida won the Fashion Blogger of the Year award at Glitz Style Awards.

Rida’s net worth is estimated to be between $500,000 - $1 million.

She earned the money being a professional blogger.

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