Adrienne R. Lofton
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Adrienne R. Lofton
As Under Armour’s SVP of Global Brand Marketing, Adrienne Lofton is responsible for developing and leading brand strategy and category implementation around the world, ensuring authenticity across all business units.
Ms. Lofton’s team is specifically responsible for key revenue driving engines within the brand including the Train, Run, Women’s, Youth and Accessories categories.