Adi Tatarko is the CEO and co-founder of Houzz, a platform for home remodeling, bringing together both professionals and homeowners via mobile, local and social tools.

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Tatarko and her cofounder Alon Cohen launched the site in February 2009 as a result of their own remodeling project.

In addition to finding it difficult to communicate their vision for their home, the founders found it difficult to find the right professionals for their project.

What started as a side project to help with Tatarko and Cohen's own home remodel soon spread by word-of-mouth and they began to receive emails from homeowners and home professionals outside the San Francisco Bay Area asking them to open more categories on Houzz and expand to other areas.

Houzz became a company in the fall of 2010.