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Adam Foroughi

Adam Foroughi

Adam Foroughi is Founder and CEO of AppLovin, a company that makes apps for major brands.

Adam lives in San Francisco and hails originally from Laguna Niguel, California.

Education

In 1998-2001 Adam studied at University Of California-Berkeley and graduated with Bachelor's degree in Business administration.

Than he entered Haas School of Business and graduated with Bachelor's degree in Business.

[3]Prior to that, he attended Aliso Niguel High School. [7]

Career

In 2017, Foroughi was selected to the Business Journal 40 Under 40 list.

[0]

Since December, 2011 Adam is a Co-founder and CEO of AppLovin, based in Palo Alto, California.

The platform provides marketing automation that allows brands to acquire new consumers on mobile apps.

[3]

Since January, 2012 he is an Angel investor with investments in Bright.com (sold to LinkedIn), Open Install (sold in December 2011), Path, Peek, Addepar, BackPlane, Homejoy, Ark.com, ZenPayroll, LYFE Kitchen and a few others.

[3]

In March-November, 2014 he was a Board member at Playphone, that was later sold to GungHo.

[3]

In January-November, 2011 Adam worked as a CEO at Style Page Inc, based in Palo Alto, California.

[3]

Living in San Francisco in August, 2008-June, 2010 he was a CEO and Co-founder of Social Hour.

[3]

Prior to that, in August, 2005-July, 2008 Adam occupied a position of Director of business development and Co-founder of LifeStreet Corporation.

[3]

Adam also worked as a Web traffic analyst at Claria Corporation in March-July, 2004.

[3]

For a year, since February, 2003 Adam was an Associate Consultant at Keynote Systems, based in Foster City.

[3]

In March, 2002-May, 2003 he worked as Trader at Catler Group.

[3]

Projects

In October, 2014 Adam created a project called Dynamic Personalized Retargeting For Mobile App Users - OpenTable (Powered By AppLovin).

[3]Based on location, popularity, trend, and the consumer's own prior booking behavior, it predicts which next restaurant the user should book.

It then locates the user on mobile and serves them a personalized ad with a series of restaurant recommendations in them.

Platform picks restaurants in an automated way; there is no bias towards any particular restaurant.Users

will be deep linked from the restaurant profiled in the ad to the restaurant profile page in the app. [3]

Personal Life

Adam is married and has four daughters.

[7]

References

[1]
Citation Linkbizjournals.comForoughi selected to 40 Under 40.
Jul 11, 2017, 9:40 PM
[2]
Citation Linktwitter.comAdam on Twitter.
Jul 11, 2017, 9:40 PM
[3]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.com40 Under 40 Photo.
Jul 11, 2017, 9:40 PM
[4]
Citation Linklinkedin.comAdam on LinkedIn
Jul 11, 2017, 9:46 PM
[5]
Citation Linkplayer.vimeo.comOpenTable and AppLovin Dynamic Personalized Retargeting For Mobile Apps
Jul 11, 2017, 10:09 PM
[6]
Citation Linkfacebook.comAdam and his Ice Bucket Challenge
Jul 11, 2017, 10:22 PM
[7]
Citation Linkvimeo.comMobileBeat 2014 - Adam Foroughi, CEO & Co-Founder, AppLovin
Jul 11, 2017, 10:24 PM
[8]
Citation Linkfacebook.comAdam Foroughi on Facebook.
Sep 26, 2016, 7:30 PM
[9]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.com
Sep 26, 2016, 7:33 PM