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Zenni Optical

Zenni Optical

Zenni Optical or ZenniOptical is an online retailer of prescription eyeglasses and sunglasses. Founded in 2003 as 19dollareyeglasses.com, the company manufactures and ships its own brand of eyewear. According to *The Washington Post *, as of 2015 it is the "most widely used online sources of glasses" among Consumer Report readers. [2] It continues to be based in Marin County, California, though the glasses are manufactured in China. As of 2015 Zenni’s prescription eyeglasses start at $6.95 and are shipped both in the United States and internationally. [3]

Zenni Optical
Private company
FoundedJuly 10, 2003; 12 years ago(2003-07-10)[1](as 19dollareyeglasses.com)
FounderTibor Láczay (CEO)
Julia Zhen (COO)
HeadquartersSan Rafael, Marin County, California,United States
ProductsEyewear (prescription eye glasses and sunglasses)
SloganEyeglasses for the masses


Zenni Optical was founded as 19dollareyeglasses.com [4] by CEO Tibor Láczay and COO Julia Zhen in 2003.

[5] The company launched its own website and factory that year, expanding the factory some years later.

When the company lowered their least expensive model to under $8 in 2006, [6] their name was changed to Zenni Optical.

As of 2007, its most expensive frames were $40 "titanium half-frames," which according to *The New York Times * would have cost $250 or more if made in Italy by a designer company. [4] By August 2008 Zenni Optical was selling more than 7,000 pairs of glasses a week. As of January 2015, Zenni Optical is selling over 8,000 pairs of glasses a day. [7]

Brand and products

Zenni Optical only sells its own brand of frames, [3] many of which are similar in appearance and significantly less expensive than popular brand-name styles.

[8] Many frames include anti-scratch coating for $8 or more, [9] and Zenni also sells a line of single-vision, bifocal, and progressive lenses ranging in indexes from 1.50 – 1.74 refractive index for single-vision, 1.50 – 1.61 for bifocal, and 1.50 – 1.67 for progressive. [10] The company's website requires customers to input their prescription and PD (distance between the pupils), and includes a feature to view how glasses look on uploaded photos. [8] In 2012, Zenni began offering prism corrections for single-vision prescriptions. [10]


Zenni Optical partners with Lions Clubs International’s eyeglasses donation program, donating eyeglasses directly and also making financial donations to the Lions Club. Zenni’s 2012 contribution amounted to $170,000 worth of eyeglasses. [11]


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