Voylla Fashions Private Limited, referred to as Voylla, is an Indian e-retail or e-commerce platform headquartered in Jaipur, India. Voylla started as a designer apparel selling portal, and later diversified into a full-fledged e-shop that provides jewelry and accessories from designers across India to customers worldwide. The company’s primary categories of products include fashion jewelry, silver jewelry and precious metal accessories. In 2015, Voylla also managed to rope in the Bollywood actress, Kangana Ranaut, as its brand ambassador. ^[2]

Voylla was officially founded by an ex-Amazonian, Vishwas Shringi, in the year 2011 as an online portal for designer apparel.

Over time, the company added fashion jewelry which was received better than apparels.

In 2012, Voylla positioned itself as an online retail destination for fashion jewelry. Voylla claims to have more than 35,000 unique designs and adds 1000 new designs every week to their collection across various jewelry categories.

Fashion jewelry market in India is highly fragmented and the size of the opportunity is estimated at USD 2.4 billion.

The growth rate for fashion jewelry is forecasted to be higher than that of precious jewelry at 22% CAGR in the next three years.

Vishwas got on board an expert in the jewelry sector and managed to raise an angel round.

The company raised funds close to US$200,000 in 2012 and 2013 from Snow Leopard Technology Venture ^[3] and others followed by another round of funding, in October 2015, of USD 15 M (INR 98 crores) which was led by private equity firm Peepul Capital.

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Voylla uses an Omni-channel retailing model, also called multi-channel retailing, affording the customers multiple platforms on which to buy its products. Voylla applied the model into its business strategies, and ventured into website ordering, mobile app selling as well as offline store selling to maximize revenue and customer loyalty by offering convenience and choice to its customers.

In addition, Voylla has also employed an Affiliate Program to extend their audience reach. The program includes registering with the company and promoting them on respective affiliate websites or blogs or any other information disseminating mediums. The conversions on Voylla.com through traffic referred, will earn a 10% commission on every transaction to the affiliate.

In the last three years, Voylla has made sustained efforts to understand its customers, and has set up a robust back-end support backed by technology and finely detailed curating. Its current customer base is over 5 lakh customers, making it one of the top jewelry sites in the country.

Voylla started its journey in 2011 as an Online Portal for designer apparels and shifted to selling fashion jewelry more actively in 2012.

The brand, extending its promotional efforts, released its first Brand Television Commercial (TVC) in 2013, following another one starring Kangana Ranaut in 2015, soon after the actress became a brand ambassador for the company.

Voylla successfully opened its first Offline Store in New Delhi, India, in 2015.

^[5] Since the launch of its first brick-and-mortar store six months ago, they are already generating 40 percent of their sales from offline stores now.

^[6] Subsequently in the same year, the company launched a new revamped website along with an Android mobile application.

In 2016, it launched its iOS Mobile App for Apple users and expanded their warehouse and office space.

The Voylla app showcases more than 10,000 variety of fashion accessories, latest fashion trends of the season and styles of jewelry from celebrity favorites to the latest runway trends.

With the android app gaining popularity, Voylla launched its iOS mobile app as well in 2016.

It also expanded its warehouse and office space in 2016.

Voylla’s online store and mobile application features collections inspired by the upcoming and latest jewelry and accessory trends from Bollywood and Hollywood, from high-street to global runways.

It offers about 20 different categories of Earrings, Necklace sets, Necklaces, Rings, Bracelets, Bangles, Toe Rings, Maangtika, cummerbund, nose-pins, anklets, studs, paasas, shoulder-duster earrings & many more in different styles - traditional, fashion, modern and chunky.

The omni-channel retailer also has a separate section for men featuring kadas, studs, rings, bracelets, leather bracelets, chains, brooches, tie pins, key chains and a lot more.

In addition, the website also features a wide range of jewelry for kids featuring black-bead bracelets, small earrings, little charm chains and more.

V Voylla’sapp features app-exclusive offers on select exclusive jewelry It offers viewers the opportunity to browse according to color, design, theme, occasion, price range preferences.

Another feature on the app ‘Match-the-dress’ gained popularity with young consumers.

It allows them to upload an image of their outfit and find jewelry that matches the colors.

With a firm hold on manufacturing, technology led design, curation and demand forecasting, Voylla has seen steady and consistent growth in the online fashion jewelry segment.

The company manufactures and sells jewelry under the brand name ‘Voylla’ itself, and has multi-channel retailing strategy, selling their jewelry through website, online marketplaces, mobile application and recently through brick & mortar stores.

The company launched its first offline Fashion Jewelry & Accessories store in Rajouri Garden, New Delhi in India in 2015, followed up by a second store in DLF Mall of India, Sector 18, Noida. ^[7] This Jaipur based brand now has an offline presence in Bengaluru, Delhi NCR, Pune&Nagpur and plans to set up more than 100 exclusive stores by the end of 2016.

Voylla has been very active in digital media advertising and promotion since the start. It has run numerous campaigns online, which have proved to be of substantial benefit.

Voylla also runs contests on Social media channels like Facebook, Twitter, Instagram and Pinterest and Roposo. Voylla acts as an ultimate fashion guide with its style tips on its blog. ^[8]

Voylla’s achievements in a nutshell: