The United States presidential election of 1988 was the 51st quadrennial United States presidential election . It was held on Tuesday, November 8, 1988. Incumbent Vice President George H. W. Bush won the Republican nomination, and chose Senator Dan Quayle of Indiana as his running mate. The Democrats nominated Governor Michael Dukakis of Massachusetts , with Senator Lloyd Bentsen of Texas – who had coincidentally defeated Bush in a U.S. Senate race 18 years earlier – as his running mate. Due to the restrictions of the Twenty-second Amendment to the United States Constitution , incumbent President Ronald Reagan was not eligible to seek a third term. Running an aggressive campaign, Bush capitalized on a good economy and Reagan's popularity. Meanwhile, Dukakis's campaign suffered from several miscues, including failure to defend against Bush's attacks. This allowed Bush to win with a substantial margin of the popular vote, while winning the Electoral College by a landslide. Since the 1988 election, no candidate has managed to equal or surpass Bush's number of electoral votes won or popular vote percentage.
This election marked the third consecutive presidential victory for the Republican Party, and the first and, to date, last time that a party had won more than two consecutive presidential elections since the Democrats won all five elections from 1932 to 1948 . Bush was the first sitting vice president to be elected president since Martin Van Buren in 1836 , and the first successor to be elected from the same party since Herbert Hoover in 1928 . To date, this is the last election in which a retiring president was succeeded by a member of his own party.
As of 2017, this is the last time a Republican candidate for president won his first term with a majority in both the Electoral College vote and the popular vote , as well as the last time California , Connecticut , Delaware , Illinois , Maine (At-large and 1st congressional district only), Maryland , New Jersey and Vermont voted for a Republican presidential candidate.
As of 2017, this is the earliest presidential election in which both major candidates are still living. This was also the most recent time a Republican presidential candidate would break at least 300 electoral votes until Donald Trump in 2016 , and the last time to this date that a candidate of either party would earn at least 400 electoral votes. In addition, the election was the most recent in which the Democratic candidate did not earn at least 200 electoral votes.
Republican Party nomination
- George H. W. Bush , Vice President of the United States 
- Bob Dole , U.S. senator from Kansas 
- Pat Robertson , televangelist from Virginia 
- Jack Kemp , U.S. representative from New York 
- Pierre S. du Pont, IV , former governor of Delaware
- Alexander Haig , former Secretary of State , from Pennsylvania 
- Ben Fernandez , former Special Ambassador to Paraguay, from California
- Paul Laxalt , former Senator from Nevada 
- Donald Rumsfeld , former Secretary of Defense , from Illinois 
- Harold E. Stassen , former Governor of Minnesota 
- Isabell Masters , perennial candidate from Kansas 
|Republican Party Ticket, 1988|
|George H. W. Bush||Dan Quayle|
|for President||for Vice President|
| 43rd |
Vice President of the United States
| U.S. Senator |
Vice President George H. W. Bush had the support of President Ronald Reagan , and pledged to continue Reagan's policies, but also vowed a "kinder and gentler nation" in an attempt to win over some more moderate voters. The duties delegated to him during Reagan's second term (mostly because of the President's advanced age, Reagan turning 78 just after he left office) gave him an unusually high level of experience for a Vice President.
Bush unexpectedly came in third in the Iowa caucus , which he had won in 1980, behind Dole and Robertson. Dole was also leading in the polls of the New Hampshire primary , and the Bush camp responded by running television commercials portraying Dole as a tax raiser, while Governor John H. Sununu campaigned for Bush. Dole did nothing to counter these ads and Bush won, thereby gaining crucial momentum, which he called "Big Mo". 
Once the multiple-state primaries such as Super Tuesday began, Bush's organizational strength and fund raising lead were impossible for the other candidates to match, and the nomination was his. The Republican Party convention was held in New Orleans, Louisiana. Bush was nominated unanimously. Bush selected U.S. Senator Dan Quayle of Indiana as his running mate.
In his acceptance speech, Bush made the pledge " Read my lips: No new taxes ", a comment that would come to haunt him constantly as the economy collapsed in early to mid 1990, which cost him the 1992 election .
Democratic Party nomination
The candidates seeking the Democratic party nomination were:
- Michael Dukakis , governor of Massachusetts 
- Jesse Jackson , clergyman and civil rights leader from Illinois 
- Al Gore , U.S. senator from Tennessee 
- Dick Gephardt , U.S. representative from Missouri 
- Paul Simon , U.S. senator from Illinois 
- Gary Hart , former U.S. senator from Colorado 
- Bruce Babbitt , former governor of Arizona
- Joe Biden , U.S. senator from Delaware 
- Lyndon LaRouche , economist from Virginia 
- David Duke , white nationalist from Louisiana 
- James Traficant , U.S. representative from Ohio 
- Douglas Applegate , U.S. representative from Ohio 
- Andy Martin , perennial candidate from Connecticut 
|Democratic Party Ticket, 1988|
|Michael Dukakis||Lloyd Bentsen|
|for President||for Vice President|
| 65th and 67th |
Governor of Massachusetts
| U.S. Senator |
In the 1984 presidential election the Democrats had nominated Walter Mondale , a traditional New Deal -type liberal as their candidate. When Mondale was defeated in a landslide, party leaders became eager to find a new approach to get away from the 1980 and 1984 debacles. After Bush's image was affected by his involvement on the Iran-Contra scandal much more than Reagan's, and after the Democrats won back control of the U.S. Senate in the 1986 congressional elections following an economic downturn, the party's leaders felt more optimistic about having a closer race with the GOP in 1988, although probabilities from winning the presidency were still marginal with the contemporary climate of prosperity.
One goal of the party was to find a new, fresh candidate who could move beyond the traditional New Deal-Great Society ideas of the past and offer a new image of the Democrats to the public. To this end party leaders tried to recruit the New York Governor , Mario Cuomo , to be a candidate. Cuomo had impressed many Democrats with his keynote speech at the 1984 Democratic Convention, and they believed that he would be a strong candidate.  However, Cuomo chose not to run and as a result, the Democratic frontrunner for most of 1987 was former Colorado Senator Gary Hart .  He had made a strong showing in the 1984 presidential primaries and, after Mondale's defeat, had positioned himself as the moderate centrist many Democrats felt their party would need to win. 
However, questions and rumors about possible extramarital affairs and about past debts dogged Hart's campaign. Hart had told reporters from The New York Times who questioned him about these rumors that, if they followed him around, they would "be bored". In a separate investigation, the Miami Herald had received an anonymous tip from a friend of Donna Rice that Rice was involved with Hart. After his affair had emerged, the Herald reporters found Hart's quote in a pre-print of The New York Times magazine.  After the Herald' s findings were publicized, many other media outlets picked up the story and Hart's ratings in the polls plummeted. On May 8, 1987, a week after the Donna Rice story broke, Hart dropped out of the race. His campaign chair, Representative Patricia Schroeder tested the waters for about four months after Hart's withdrawal, but decided in September 1987 that she would not run.  In December 1987, Hart surprised many political pundits by resuming his presidential campaign.  However, the allegations of adultery had delivered a fatal blow to his candidacy, and he did poorly in the primaries before dropping out again. 
Senator Ted Kennedy from Massachusetts had been considered a potential candidate, but he ruled himself out of the 1988 campaign in the fall of 1985. Two other politicians mentioned as possible candidates, both from Arkansas, did not join the race: Senator Dale Bumpers and Governor and future President Bill Clinton .
Joe Biden 's campaign also ended in controversy after the Delaware Senator was accused of plagiarizing a speech by Neil Kinnock , then-leader of the British Labour Party .  The Dukakis campaign secretly released a video in which Biden was filmed repeating a stump speech by Kinnock, with only minor modifications.  This ultimately led him to drop out of the race. Dukakis later revealed that his campaign was responsible for leaking the tape, and two members of his staff resigned. The Delaware Supreme Court 's Board on Professional Responsibility would later clear Biden of the law school plagiarism charges. 
Al Gore , a Senator from Tennessee , also chose to run for the nomination. Turning 40 in 1988, he would have been the youngest man to contest the Presidency on a major party ticket since William Jennings Bryan in 1896, and the youngest president ever if elected, younger than John F. Kennedy at election age and Theodore Roosevelt at age of assumption of office. He eventually became the 45th Vice President of the United States under Bill Clinton , then the Democratic presidential nominee in 2000 . Gore was later defeated by George W. Bush , George H.W.'s son in 2000.
After Hart withdrew from the race, no clear frontrunner emerged before the primaries and caucuses began. The Iowa caucus was won by Dick Gephardt , who had been sagging heavily in the polls until, three weeks before the vote, he began campaigning as a populist and his numbers surged. Illinois Senator Paul M. Simon finished a surprising second, and Massachusetts Governor Michael Dukakis finished third. In the New Hampshire primary , Dukakis came in first place, Gephardt fell to second, and Simon came in third. In an effort to weaken Gephardt's candidacy, both Dukakis and Tennessee Senator Al Gore ran negative television ads against Gephardt. The ads convinced the United Auto Workers , which had endorsed Gephardt, to withdraw their endorsement; this crippled Gephardt, as he relied heavily on the support of labor unions.
In the Super Tuesday races, Dukakis won six primaries, to Gore's five, Jesse Jackson five and Gephardt one, with Gore and Jackson splitting the Southern states. The next week, Simon won Illinois with Jesse Jackson finishing second. 1988 remains the race with the most candidates winning primaries since the McGovern reforms of 1971. Jackson captured 6.9 million votes and won 11 contests: seven primaries ( Alabama , the District of Columbia , Georgia , Louisiana , Mississippi , Puerto Rico and Virginia ) and four caucuses ( Delaware , Michigan , South Carolina and Vermont ). Jackson also scored March victories in Alaska 's caucuses and Texas's local conventions, despite losing the Texas primary. Briefly, after he won 55% of the vote in the Michigan Democratic caucus, he had more pledged delegates than all the other candidates.
However, Jackson's campaign suffered a significant setback less than two weeks later when he was defeated in the Wisconsin primary by Michael Dukakis. Dukakis's win in New York and then in Pennsylvania effectively ended Jackson's hopes for the nomination.
The Democratic Party Convention was held in Atlanta , Georgia from July 18–21. Arkansas Governor Bill Clinton placed Dukakis's name in nomination, but the nominating speech lasted for so long that some delegates began booing to get him to finish, and he received great cheering when he said, "In closing...". 
Texas State Treasurer Ann Richards , who was elected the state governor two years later, gave a speech attacking George Bush, including the line "Poor George, he can't help it, he was born with a silver foot in his mouth."
With only Jackson remaining as an active candidate to oppose Dukakis, the tally for president was:
|Presidential Ballot||Vice Presidential Ballot|
|Michael S. Dukakis||2,876.25||Lloyd M. Bentsen||4,162|
|Jesse L. Jackson||1,218.5|
|Richard H. Stallings||3|
|Richard A. Gephardt||2|
|Gary W. Hart||1|
|Lloyd M. Bentsen||1|
Jesse Jackson 's supporters said that since their candidate had finished in second place, he was entitled to the vice-presidential spot. Dukakis disagreed, and instead selected Senator Lloyd Bentsen from Texas. Bentsen's selection led many in the media to dub the ticket as the "Boston-Austin" axis, and to compare it to the pairing of John F. Kennedy and Lyndon B. Johnson in the 1960 presidential campaign. Like Dukakis and Bentsen, Kennedy and Johnson had been from Massachusetts and Texas respectively.
Ron Paul and Andre Marrou formed the ticket for the Libertarian Party . Their campaign called for the adoption of a global policy on military nonintervention , advocated an end to the federal government's involvement with education, and criticized Reagan's "bailout" of the Soviet Union . Paul was a former member of the U.S. House of Representatives , first elected as a Republican from Texas in an April 1976 special election. He protested the War on Drugs in a letter to Drug Czar William Bennett .
New Alliance Party
Lenora Fulani ran for the New Alliance Party , and focused on issues concerning unemployment, healthcare, and homelessness. The party had full ballot access , meaning Fulani and her running mate, Joyce Dattner , were the first women to receive ballot access in all 50 states.  Fulani was the first African American to do so.
David E. Duke stood for the Populist Party . A former leader of the Louisiana Ku Klux Klan , he advocated a mixture of White nationalist and separatist policies with more traditionally conservative positions, such as opposition to most immigration from Latin America and to affirmative action .
Bill Lee Ran for the Rhinoceros Party who ran on a platform which included bulldozing the Rocky Mountains so Alberta could receive a few extra hours of sunlight and banning guns and butter. His slogan was No guns No butter since both can kill. During his campaign he also stated "I want to do away with chairs, get a country that can stand up for itself instead of sitting on their rear ends waiting for politicians to tell them which way the wind is blowing"    
During the election, the Bush campaign sought to portray Governor Dukakis as a " Massachusetts liberal " who was unreasonably left wing. Dukakis was attacked for such positions as opposing mandatory recitation of the Pledge of Allegiance in schools, and being a "card-carrying member of the ACLU " (a statement Dukakis made himself early in the primary campaign). Dukakis responded by saying that he was a "proud liberal" and that the phrase should not be a bad word in America. Bush, a graduate of Yale University , derided Dukakis for having "foreign-policy views born in Harvard Yard 's boutique ."  New York Times columnist Maureen Dowd asked "Wasn't this a case of the pot calling the kettle elite?" Bush said that, unlike Harvard, Yale's reputation was "so diffuse, there isn't a symbol, I don't think, in the Yale situation, any symbolism in it.... Harvard boutique to me has the connotation of liberalism and elitism ," and said Harvard in his remark was intended to represent "a philosophical enclave" and not a statement about class.  Columnist Russell Baker opined that "Voters inclined to loathe and fear elite Ivy League schools rarely make fine distinctions between Yale and Harvard. All they know is that both are full of rich, fancy, stuck-up and possibly dangerous intellectuals who never sit down to supper in their undershirt no matter how hot the weather gets." 
Governor Dukakis attempted to quell criticism that he was ignorant on military matters by staging a photo op in which he rode in an M1 Abrams tank outside a General Dynamics plant in Sterling Heights, Michigan .  The move ended up being regarded as a major public relations blunder, with many mocking Dukakis's appearance as he waved to the crowd from the tank. Footage of Dukakis was used by the Bush campaign as evidence he would not make a good commander-in-chief, and the incident remains a commonly cited example of backfired public relations outings.  
One reason for Bush's choice of running mate, Senator Dan Quayle , was to appeal to a younger generation of Americans identified with the "Reagan Revolution". Quayle's looks were praised by Senator John McCain : "I can't believe a guy that handsome wouldn't have some impact."  Quayle was not a seasoned politician, however, and made a number of embarrassing statements. The Dukakis team attacked Quayle's credentials, saying he was "dangerously inexperienced to be first-in-line to the presidency." 
During the Vice Presidential debate, Quayle attempted to dispel such allegations by comparing his experience with that of former Senator John F. Kennedy , who had also been a young political rookie when running for the presidency (Kennedy had served fourteen years in Congress to Quayle's twelve). Quayle said, "I have as much experience in the Congress as Jack Kennedy did when he sought the presidency." "Senator, I served with Jack Kennedy. I knew Jack Kennedy," Dukakis's running mate, Lloyd Bentsen , responded. "Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy ." 
Quayle responded, "That was really uncalled for, Senator," to which Bentsen said, "You are the one that was making the comparison, Senator, and I'm one who knew him well. And frankly I think you are so far apart in the objectives you choose for your country that I did not think the comparison was well-taken."
Quayle's reaction to Bentsen's comment was played and replayed by the Democrats in subsequent television ads as an announcer intoned, "Quayle: just a heartbeat away." Despite much press about the Kennedy comments, this did not reduce the Bush-Quayle lead in the polls. Quayle had sought to use the debate to criticize Dukakis as too liberal rather than go point for point with the more seasoned Bentsen. Bentsen's attempts to defend Dukakis received little recognition, with greater attention on the Kennedy comparison.
During the course of the campaign, Dukakis fired his deputy field director Donna Brazile after she spread rumors that Bush had an affair with his assistant Jennifer Fitzgerald.  The relationship of George H.W. Bush and Jennifer Fitzgerald would be briefly rehashed during the 1992 campaign.  
Dukakis was badly hurt by the Republican "Willie Horton",  " Revolving Door ", and "Boston Harbor"  campaign ads, the latter of which attacked the governor's failure to clean up environmental pollution in the harbor. Dukakis was a supporter of a state prison furlough program, which had begun before he was governor. The program had resulted in the release of convicted murderer Willie Horton , who then committed a rape and assault in Maryland. As Governor, Dukakis had vetoed a 1976 plan to bar inmates convicted of first-degree murder from the furlough program. The program was abolished by the state legislature in April 1988 after public outcry over the Willie Horton case.
A number of false rumors about Dukakis were reported in the media, including the claim by Idaho Republican Senator Steve Symms that Dukakis's wife Kitty had burned an American flag to protest the Vietnam War ,  as well as the claim that Dukakis himself had been treated for a mental illness.  Lee Atwater was accused of having floated these rumors. 
Voters were split as to who won the first presidential debate.  Bush improved in the second debate. Before the second debate, Dukakis had been suffering from the flu and spent much of the day in bed. His performance was poor and played to his reputation as being intellectually cold. Reporter Bernard Shaw asked Dukakis whether he would support the death penalty if his wife were raped and murdered; Dukakis's answer discussed the statistical ineffectiveness of capital punishment. Several commentators thought the question itself was unfair, in that it injected an irrelevant emotional element into the discussion of a policy issue, but many observers felt Dukakis's answer lacked the normal emotions one would expect of a person asked about a loved one's rape and death.  Tom Brokaw of NBC reported on his October 14 newscast, "The consensus tonight is that Vice President George Bush won last night's debate and made it all the harder for Governor Michael Dukakis to catch and pass him in the 25 days remaining. In all of the Friday morning quarterbacking, there was common agreement that Dukakis failed to seize the debate and make it his night." 
|Poll source|| Date(s) |
| Sample |
| Margin of |
| George |
| Michael |
|October 23–26, 1988||1,285 LV||± 3%||51%||42%||—||—|
|October 14–16, 1988||1,378 LV||± 3%||55%||38%||—||—|
|September 14–19, 1988||1,020 RV||± 3%||47%||42%||—||—|
|September 14–19, 1988||1,271 LV||± 3%||50%||46%||—||—|
|July 21–22, 1988||948 RV||± 4%||38%||55%||—||—|
|July 8–10, 1988||1,001 RV||± %||41%||47%||—||—|
|June 24–26, 1988||1,056 RV||± 3%||41%||46%||—||—|
|May 9–12, 1988||1,056 RV||± %||39%||49%||—||—|
In the November 8 election, Bush won a majority of the popular vote and a lopsided majority (40) of states in the Electoral College. 
Bush performed very strongly among suburban voters, perhaps owing to his campaign themes of law and order, punctuated by his criticisms of the Massachusetts furlough program. This was a boon in several swing states. In Illinois, Bush won 69% in DuPage County and 63% in Lake County , suburban areas which adjoin Chicago's Cook County. In Pennsylvania , he swept the group of suburban counties that surround Philadelphia , including Bucks, Delaware, Chester, and Montgomery. Bush also won most of the counties in Maryland . New Jersey , known at the time for its many suburban voters and its moderate Republicanism, went easily for Bush.
In contrast to the suburbs, Bush's percentage of votes in rural counties was significantly below the support they gave Reagan in 1980 and 1984. In Illinois , Bush lost a number of downstate counties that previously went for Reagan. He lost the state of Iowa by a surprisingly wide margin, losing counties all across the state even in traditionally Republican areas. The rural state of West Virginia remained narrowly in the Democratic column. Bush also performed weaker in the northern counties of Missouri , narrowly winning that state. In three typically solid Republican states, Kansas , South Dakota , and Montana , the vote was much closer than usual. The farm states had fared poorly since the recession of the mid-to-late 1970s and early 1980s, and Dukakis was the beneficiary of these agricultural problems. Probably as a result of this, 1988 is the only election since 1916 when Blaine County, Montana supported a losing Presidential candidate,  the only occasion since 1948 when Sargent County, North Dakota did not support the winning candidate,  and the last occasion as of 2016 when neighbouring Marshall County, South Dakota did not predict the winner. 
Bush's greatest area of strength was in the South, where he won most states by wide margins. He also performed very well in the Northeast, winning Maine (where he had a residence), New Hampshire (at the time a Republican stronghold), Vermont (at the time a bastion of moderate Republicanism), and Connecticut (where his father Prescott Bush had been a senator). Bush lost New York by a margin of just over 4%. He also won Delaware , a swing state at the time. Despite the presence of Lloyd Bentsen on the Democratic ticket (and other Texans getting prominent roles at the Democratic convention), Bush won Texas by 12 points. He lost the Pacific northwestern states but kept California in the Republican column for the sixth straight time, however the margin was rather narrow as he won it by 3.57% a sign of the state moving more to the left. This was, to date, the last presidential election in which a Republican candidate won California.
Although his victory was not a landslide in the popular vote, Bush carried certain states that have not voted for a Republican since, such as Vermont , all of Maine , Connecticut , New Jersey , Delaware , Maryland , Illinois , and California , while Michigan and Pennsylvania would not vote Republican again until 2016, as did Maine's 2nd congressional district . Meanwhile, New Mexico wouldn't vote Republican again until 2004, and Arkansas , Kentucky , Louisiana , Missouri , Nevada , New Hampshire , Ohio , and Tennessee wouldn't vote Republican again until 2000. This election was the last time that a Republican was elected President without winning West Virginia. Neither his victory percentage (53.4%) nor his total electoral votes (426) have been surpassed in any subsequent presidential election. Barack Obama came closest in the former with 52.9% in 2008 , and Bill Clinton closest in the latter with 379 electoral votes in 1996 . Bush was the last candidate to receive an absolute majority of the popular vote until his son George W. Bush 's 2004 election . This was the last election to date in which a Republican presidential nominee won a majority of Northern electoral votes.
The two most closely contested states were Washington, where Dukakis won by less than 2% of the vote, and Illinois, which Bush won by slightly more than 2%.
Bush's campaign was also the last time to date that a Republican presidential campaign won a majority or plurality among women voters. 
|Presidential candidate||Party||Home state||Popular vote|| Electoral |
|Count||Percentage||Vice-presidential candidate||Home state||Electoral vote|
|George Herbert Walker Bush||Republican||Texas||48,886,597||53.37%||426||James Danforth Quayle||Indiana||426|
|Michael Stanley Dukakis||Democratic||Massachusetts||41,809,476||45.65%||111||Lloyd Millard Bentsen, Jr.||Texas||111|
|Lloyd Millard Bentsen, Jr.||Democratic||Texas||— (a)||— (a)||1||Michael S. Dukakis||Massachusetts||1|
|Ronald Ernest Paul||Libertarian||Texas||431,750||0.47%||0||Andre Verne Marrou||Alaska||0|
|Lenora Fulani||New Alliance||Pennsylvania||217,221||0.24%||0||— (b)||—||0|
|Needed to win||270||270|
Source (Popular Vote): . National Archives and Records Administration . Retrieved August 7, 2005 . , Leip, David. . Dave Leip's Atlas of U.S. Presidential Elections . Retrieved August 7, 2005 .
Source (Electoral Vote): . National Archives and Records Administration . Retrieved August 7, 2005 . (a) West Virginia faithless elector Margarette Leach voted for Bentsen as President and Dukakis as Vice President in order to make a statement against the U.S. Electoral College .
(b) Fulani's running mate varied from state to state. Among the six vice presidential candidates were Joyce Dattner , Harold Moore, and Wynonia Burke.
Results by state
|States/districts won by Bush / Quayle|
|States/districts won by Dukakis / Bentsen|
| George H.W. Bush |
| Michael Dukakis |
| Ron Paul |
| Lenora Fulani |
|State|| electoral |
|#||%|| electoral |
|#||%|| electoral |
|#||%|| electoral |
|#||%|| electoral |
States with margin of victory less than 5% (195 electoral votes):
- Washington , 1.59%
- Illinois , 2.09%
- Pennsylvania , 2.31%
- Maryland , 2.91%
- Vermont , 3.52%
- California , 3.57%
- Wisconsin , 3.61%
- Missouri , 3.98%
- New York , 4.10%
- Oregon , 4.67%
- West Virginia , 4.74%
- New Mexico , 4.96%
States with margin of victory between 5% and 10% (70 electoral votes):
- Connecticut , 5.11%
- Montana , 5.87%
- South Dakota , 6.34%
- Minnesota , 7.01%
- Colorado , 7.78%
- Massachusetts , 7.85%
- Michigan , 7.90% (tipping point state)
- Hawaii , 9.52%