TheLabelLife.com is an Indian e-commerce lifestyle brand based in Mumbai. ^{[1] [2]} It retails home décor, clothing and accessories. ^{[3] [4]} The collections are closely edited by Style Editors Sussanne Khan, Malaika Arora Khan & Bipasha Basu.

TheLabelLife.com was founded as The Label Corp by Preeta Sukhtankar and co-founded by Yashika Punjabee in November 2012.

^[5] Prior to founding the corporation, Preeta played a management role at a celebrity and entertainment marketing company.

^[6] Before which she served as vice president and publisher of the Apricot group of magazines which includes L’Officiel and Seventeen. ^[7] She was a producer at MTV India leading the fashion and talent endeavors including shows like MTV Style Check and MTV Style Awards. ^[9] Further, she contributed as part of the 'early' team at India’s first fashion magazine ELLE India and was the youngest editor at the Sunday Observer in her teens. ^{[9] [10]}

In 2013, The fashion house received funding of worth US$2,00,000 from an angel investor ^[11] and US$1 million from Kalaari Capital, a Bangalore-based VC fund.

^{[1] [1]}

Preeta Sukhtankar is the current CEO of the TheLabelLife.com.

The home decor category of the brand is headed by Interior designer Sussanne Khan. ^[1] The clothing category is headed by Bollywood actress Malaika Arora Khan. ^[1] In November 2013 Bollywood actress Bipasha Basu joined the group as the head of the accessories and shoes category. ^[1]

At present, the company has 70 employees, mostly from publishing, retail and styling backgrounds.

^[10]

In November 2014, the group partnered with Amazon India to sell their products online from the Closet Label and the Trunk Label collections. ^[1]

In May 2017, TheLabelLife.com partnered with Hindustan Unilever's brand Magnum by doing a collection on the slogan 'Unleash your Wild Side'.