Supreme is a skateboarding shop and clothing brand [3] [4] established in New York City in April 1994. [5] The brand caters to the skateboarding, hip hop and rock cultures, as well as to the youth culture in general. The brand produces clothes and accessories, and also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market.

The distinctive red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art. [4]

History

The brand was founded by James Jebbia. Although he was born in the US, he lived in England until he was 19. [4] The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994. [6] It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable. [4] In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl. [7] Other locations include Paris Opening in March 2016, London Opening in September 2011, Tokyo ( Harajuku, Daikanyama and Shibuya), Nagoya, Osaka, and Fukuoka. [8] The additional locations emulate the original Lafayette Street store's design. Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company. [9]

On October 3, 2017, Supreme announced a much speculated store would open in Brooklyn, New York. It opened October 5, 2017 and is their 11th and most recent store, as well as the second store in New York City. [10] [3] On October 6, 2017, Supreme founder Jebbia confirmed that the skater-inflected label had sold a significant stake in the company of roughly 50% (around $500 million) to private equity firm The Carlyle Group. [12] [3] [12]

Collaborations

Supreme has a line of collaborations with brands such as Cascorva productions, Nike, Air Jordan, Vans, [3] Clarks, The North Face, [3] Hanes, Playboy, Levi's, Timberland, [3] Comme des Garçons, [3] Stone Island, [3] White Castle, and Hysteric Glamour. On January 18, 2017 luxury fashion company Louis Vuitton held a fashion show where a collaboration between the two brands was confirmed. Pop-up stores featuring the collaboration were opened on June 30, 2017 in Sydney, Seoul, Tokyo, Paris, London, Miami, and Los Angeles. [3] Louis Vuitton's proposal for a pop-up store in New York City was denied by Manhattan's Community Board No. 2 after residents expressed their "outrage that such an event was being proposed for [Bond Street]". [3] In 2017, The Dapifer reported that Lacoste partnered with Supreme for a limited men's capsule collection. [21] .

Supreme has released skateboard decks featuring the artworks of Harmony Korine, Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. In addition, they have collaborated with other photographers, artists, and designers such as David Lynch, Robert Crumb, Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville, Futura 2000, Bad Brains, H. R. Giger, Mark Gonzales, M.C. Esher, and Dash Snow.

In 2017 Supreme asked Circlemakers [22] a group of crop circle makers from the UK founded by the artist John Lundberg to create a massive crop circle of the Supreme box logo at a secret location in California. [23] The crop circle can be seen in the short film produced by Supreme called Crop Fields. [24]

Fashion photographer Terry Richardson has produced some of the brand's most notable photographs, including of Michael Jordan, Kermit the Frog, [25] Three Six Mafia, Lou Reed, Lady Gaga, Neil Young, [26] Gucci Mane, Nas, and Morrissey. Kenneth Cappello [27] made some of Supreme's most notable photo tees like Mike Tyson, Dipset, Michael Jackson, and Raekwon. [28]

Notable people who have worn Supreme clothing in public include members of the group Odd Future, [29] [5] Odell Beckham Jr, Justin Bieber, BTS ’s Suga, and EXO's Baekhyun. [30] [31]

Skate team

Supreme's first New York store had its core group of skaters who served as its team in 1994, [4] which included late actors Justin Pierce and Harold Hunter. In 1995, Alleged Films International helped Supreme create a skateboarding-centric promo video called "A Love Supreme." [4] In 2014, Supreme released their first full length skate video called "cherry" filmed by William Strobeck.

See also