Souplantation
Souplantation
Private | |
Industry | Food |
Genre | Restaurant |
Founded | 1978 |
Headquarters | |
97 (May 2019) | |
United States | |
John Haywood (CEO) Don Breen (CFO) Devin Bell (Head of Fan Club) | |
Products | Salad,soup,bakery,lemonade, strawberry lemonade,pasta,muffins,soft serve,fruits,vegetables, and otherbuffetandvegetarianoptions. |
Parent | Perpetual Capital Partners |
Website | www.souplantation.com[16]www.sweettomatoes.com[17] |
Souplantation, which operates as Sweet Tomatoes outside of southern California, is a United States-based chain of all-you-can-eat buffet-style restaurants. The first Souplantation opened in 1978 in San Diego, California, where the company is headquartered. The company was incorporated as Garden Fresh Corp. in 1983. The company went public in 1995[1] but was taken private in 2004.[2] The company is owned by Garden Fresh Restaurant Corporation.[3]
Private | |
Industry | Food |
Genre | Restaurant |
Founded | 1978 |
Headquarters | |
97 (May 2019) | |
United States | |
John Haywood (CEO) Don Breen (CFO) Devin Bell (Head of Fan Club) | |
Products | Salad,soup,bakery,lemonade, strawberry lemonade,pasta,muffins,soft serve,fruits,vegetables, and otherbuffetandvegetarianoptions. |
Parent | Perpetual Capital Partners |
Website | www.souplantation.com[16]www.sweettomatoes.com[17] |
History
The first Souplantation restaurant opened on Mission Gorge Road in San Diego, in 1978. It was the idea of Dennis Jay, who was a bartender at the Bull & Bear in El Cajon. He had a dream and discussed with two friends of his: an attorney and a bail bondsman.[4] This restaurant and a second one were purchased in 1983 by Garden Fresh Restaurant Corp, founded by Michael Mack to operate the chain.
In 2017, Garden Fresh and its restaurant chains were purchased by the New York private investment firm Cerberus Capital Management.[8]
Format

A Sweet Tomatoes in Kendall, Florida
Souplantation and Sweet Tomatoes restaurants specialize in fresh salads and soups, offering a large salad bar, homestyle soup, and pasta, as well as bread, muffins, and pizza, baked on the premises. They are open for lunch and dinner.
The salad bar offers a wide variety of vegetables, fruits, nuts, seeds, croutons, and other salad condiments, as well as a few prepared featured salads, which change monthly.
Other sections include up to eight soup selections, a small bakery offering muffins, pizza foccacia, and baked potatoes, a pasta section with a few different pastas and sauces, and a dessert section offering fruit, puddings, and soft-serve ice cream.
Featured menu items are rotated monthly often along a theme, while the standard offering remains unchanged.
Themes, named according to the type of food being served, include Asian, Greek, Italian, and Customer Favorites.
The company's home city of San Diego often serves as a test market for new ideas and innovations, and is home to Souplantation's corporate offices. For example, some Souplantation and Sweet Tomatoes locations are open Sunday mornings for breakfast. In 2011, the company launched its first quick-serve restaurant, called Souplantation Express, in Carlsbad, California.[9]
In mass media
Bankruptcy
In October 2016, Garden Fresh Restaurant Corp, the owner/operator of Souplantation and Sweet Tomatoes, filed Chapter 11 bankruptcy. At the time Garden Fresh was nearly $175 million in debt.[13] In January 2017, the company said it expected to emerge from bankruptcy later that month, following a sale of the company's assets to New York-based private investment firm Cerberus Capital Management L.P. and its partners. Garden Fresh anticipated it would wind up with "between 90 and 104 restaurants" and "significantly less debt".[14]
See also
Fresh Choice
Golden Corral
Red Lobster
Restaurant chains
Sizzler
Souper Salad