Seth Godin is an American author and former dot com business executive. [43] [44] [45]


After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. [3] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. [46]

Business ventures

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. [3] [4] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers . In 1998, he sold Yoyodyne to Yahoo! for about $30 million [5] and became Yahoo's vice president of direct marketing.

In March 2006, Godin launched Squidoo. [9] In July 2008, Squidoo was one of the 500 most visited sites in the world. [14] By 2014, it was no longer considered financially viable and was sold to HubPages. [15]


As of April 27, 2014, Godin is the author of 17 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. [30] The Dip was a Business Week and New York Times bestseller; [31] [32] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. [48] In the early 1990s, he curated a 10-book series for children titled Worlds of Power . Each of the book's plots is based on a video game.

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher. [43]


Seth Godin's blog was named by Time among its 25 best blogs of 2009. [49]


Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

  • Godin, Seth (1993). The Smiley Dictionary . Berkeley: Peachpit Press. ISBN 1-56609-008-3.
  • Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway . New York: Berkley Pub. Group. ISBN 0-399-51904-1.
  • Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers . New York: Simon & Schuster. ISBN 0-684-85636-0.
  • Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More . Dearborn Financial Publishing. ISBN 0-793-12989-3.
  • Godin, Seth (2001). Unleashing the Ideavirus . New York: Hyperion. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
  • Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better . New York: Free Press. p. 112. ISBN 0-7432-2790-5.
  • Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company . New York: Free Press. ISBN 0-7432-2571-6.
  • Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable . Portfolio. p. 224. ISBN 1-59184-021-X.
  • Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea . Penguin USA Portfolio. p. 256. ISBN 1-59184-041-4.
  • Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World . Portfolio Hardcover. ISBN 1-59184-100-3.
  • Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable . Portfolio Hardcover. ISBN 1-59184-103-8.
  • Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas . Portfolio Hardcover. ISBN 1-59184-126-7.
  • Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick) . Portfolio Hardcover. ISBN 1-59184-166-6.
  • Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync? . Portfolio Hardcover. ISBN 1-59184-174-7.
  • Godin, Seth (2008). Tribes: We Need You to Lead Us . Portfolio Hardcover. p. 160. ISBN 1-59184-233-6.
  • Godin, Seth (2010). Linchpin: Are You Indispensable? . Portfolio Hardcover. p. 256. ISBN 1-59184-316-2.
  • Godin, Seth (2011). Poke the Box . Portfolio Hardcover. ISBN 1-936719-00-2.
  • Godin, Seth (2011). We Are All Weird . The Domino Project. ISBN 1-936719-22-3.
  • Godin, Seth (2012). The Icarus Deception: How High Will You Fly? . Portfolio Penguin. ISBN 0-6709-2292-7.
  • Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone . Portfolio Hardcover. ISBN 978-1591846109.
  • Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations . Portfolio Hardcover. ISBN 978-15918-4609-3.
  • Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn) . Seth Godin. ISBN 978-19367-1931-0.

Personal life

Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons. [36]