Ray Ratto (born 1954) has been a San Francisco Bay Area sportswriter since the 1970s and a sports columnist since the 1980s. A lifelong resident of Alameda, California, he was a Senior Insider for the TV station NBC Sports Bay Area (formerly Comcast Sportsnet Bay Area) from 2010 to 2019, and wrote columns for their website. He has also written national columns for espn.com ^[11] as well as CBS' sportsline.com ^[12] . Beginning his column-writing career for two now-defunct newspapers, The National and the Peninsula Times Tribune, Ratto later became a staff writer then a columnist for the San Francisco Examiner and then the San Francisco Chronicle before moving to TV. He has also co-hosted radio shows on both KNBR and KGMZ-FM. Ratto was a regular on the NBC Sports Bay Area show "The Happy Hour". On January 2, 2019, Ratto tweeted that he had "ended his tour of duty" at NBC Sports Bay Area.^[1][2][3] He is currently a contributor at Deadspin and also writes columns for the San Jose Mercury News.^[4] Ratto is one of 60 sportswriters whose ranking of college football teams makes up the AP Poll.^[5]