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Rajo Laurel

Rajo Laurel

Raymund Joseph "Rajo" Teves Laurel (born May 19, 1971) is a fashion designer in Manila, Philippines. He began his professional career in 1993, holding his first international exhibition the following year. In 2000 Rajo Laurel founded House of Laurel with his sister. A winner of a number of national and international awards over the course of his career, Laurel is best known as a television personality as a judge on Project Runway Philippines. He has designed dresses worn by notable international clients, including Tyra Banks, Maja Salvador, Natalia Zakharova, Kylie Verzosa, and Dayanara Torres.

Rajo Laurel
BornRaymund Joseph Teves Laurel
(1971-05-19)May 19, 1971(age 46)
ResidenceRockwell, Makati City
CitizenshipFilipino
OccupationFashion designer
Years active1993 – present
OrganizationRajo Laurel Enterprises
Laurel et Ross
House of Laurel
RelativesJose P. Laurel (great grandfather)
Denise Laurel (cousin)
Websitewww.rajolaurel.com
Notes
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Family

On his mother's side, Rajo Laurel is the grandson of former Congressman and Negros Oriental Governor Herminio Guivelondo "Meniong" Teves and nephew of former Finance Secretary Margarito Gary B. Teves.

On his father's side, he is the great grandson of Philippine president Jose P. Laurel and the son of former Batangas Governor and current Ambassador to Japan José C. Laurel V. [9]

Early years and education

Rajo told the Wall Street Journal in a 2015 interview that by the age of eleven he knew he wanted to be a fashion designer. "I was a very rambunctious child full of energy. I had an epiphany quite early in my life. I was part of The King and I, a local production. I was six at the time, and mesmerized by the power of costumes. With clothes, you literally could be a normal person and become a king, just like that. I was very lucky, because my grandmother founded a repertory theatre in the Philippines. I also remember vividly how she instructed her seamstresses to make tea towels, maids’ uniforms and day dresses. One day, I said 'Lola, no, no, you should design it this way.' That was my very first business transaction, and she paid me 10 pesos." [9]

Rajo Laurel attended De La Salle Santiago Zobel School in Muntinlupa City. He states that a major early fashion influence was designer Louie Mamengo, whom he apprenticed with while studying at De La Salle - College of Saint Benilde, at the start of his career. He credits Mamengo with being his first design mentor. [2] [4]

Career

As the first-born son of a prominent political family, Rajo was under enormous pressure to enter politics.

Instead he pursued his dream of becoming a couturier.

Laurel started his fashion line in 1993 with one seamstress, designing clothes in a friend's basement.

[9]"Eventually," he recounted in an interview, "I had 25, and then I couldn’t handle things anymore.

I was marketing and purchasing.

I was the accountant, designer, recruiter and quality control manager.

Five years later, I asked my sister to join me."

[9]

House of Laurel

In 2000, Rajo Laurel and his sister Venisse Laurel-Hermano co-founded House of Laurel, a boutique fashion house in Makati City.

"I see it as a specialty boutique because we offer limited pieces per style," Laurel said.

The boutique offers both couture as well as ready-to-wear apparel.

"Made-to-order couture" is what Laurel prefers to call his couture line.

Each piece is referred to as a "mission" dress that is designed to create a lasting impression, although is worn probably once or twice in a lifetime.

"Designer Ready-to-Wear" is how he describes his off-the-rack line.

Since then Laurel's business has expanded from couture to include staff uniforms for casinos, resorts and hotels.

The Rajo Laurel Group of Companies brought in US$1.7 million in revenue in 2014.

[9]

Rajo Laurel's clients include the Filipino presidents, celebrities and movie stars, [9] and he has designed dresses worn by notable international clients, including Tyra Banks, Maja Salvador, Natalia Zakharova, Kylie Verzosa, and Dayanara Torres. [1]

Besides Laurel's own fashions, House of Laurel showcases the work of other designers, and has featured the work of Puey Quiñones, Charina Sarte, Eric de los Santos, Bea Valdes, and Rhett Eala.

Galas, exhibitions, and collections

Laurel's notable galas and exhibitions include his 2001 Optical Illusions show which introduced Philippine fashion consciousness to the avant-garde, and his 2004 Habi show, held at the residence of the British Ambassador to the Philippines, showcasing Philippine textiles.

Group shows and exhibitions include the Philippine Centennial Show (Sydney, 1997), Saks Fifth Avenue Bridal Exhibition (New York, 2001) and the Ties That Bind; Shanghai-Philippines Expositions (Shanghai, 2003).

In 2004 and 2005, Laurel was chosen to represent the Philippines in the KL Fashion Week held in Kuala Lumpur, Malaysia. Following that, he was commissioned to design for companies and brands that include Coke Light, The Net One Group, the Professional Models Association of the Philippines, and Bali Fashion Week.

The Alliance Française de Manille's Five Senses Fashion Show in June 2007 featured 10 Filipino designers interpretations of French perfumes.

Laurel's Odore di Feminina or "Scent of a Woman" couture line showcased models garbed in strapless white frocks, as well as Sabrina or mock turtleneck collars with uneven, scalloped hemlines.

The embroidery and appliques, the focal points of his designs, were patterned after the petals of flowers used in the perfume.

YearEventLocation
2008Rajo RED – 15th Anniversary Gala[5]Shangri-la Hotel, Makati City, Metro Manila
Globe Platinum Show[5]Shangri-la Hotel, Makati City, Metro Manila
2007Bali Fashion Week[5]Bali, Indonesia
2006Ayala Land Residence[5]Greenbelt 3, Makati City, Metro Manila
BMW: Black, White and Red[5]BMW Tent, Fort Bonifacio, Taguig, Metro Manila
2005Habi[5]British Embassy, Manila
Philippine International Aid Fashion ShowSan Francisco
2004Young Presidents Organization Gala[5]Araneta Coliseum, Quezon City, Metro Manila
2003Traje de Boda[5]Westin Philippine Plaza Hotel, Pasay, Metro Manila
Ties That Bind; Shanghai-Philippines Expositions[5]Shanghai
2002Four Seasons Bridal Fair[5]Marco Polo Hotel, Davao City
2001Saks Fifth Avenue Bridal Exhibition[5]New York City
Optical Illusions[5]NBC Tent, Fort Bonifacio, Taguig, Metro Manila
Rajo '01 Book Launch[5]Alliance Française de Manille Building, Makati City, Metro Manila
2000Real Brides by Rajo Laurel[5]Hotel Intercontinental, Makati City, Metro Manila
1999The Leaf[5]Hotel Intercontinental, Makati City, Metro Manila
1998Philippine Centennial Show[5]Sydney, Australia
1997ASYA[5]GSIS Building, Makati City, Metro Manila

Television appearances

Rajo Laurel guested on the May 15, 2007 episode of Philippines' Next Top Model, holding a mock go-see for the contestants. The following year he appeared on seasons 1 and 2 of Project Runway Philippines as part of the judging panel, between July 2008 and December 2009. He is scheduled to appear as a judge on season 3. [6]

Philanthropy/Charitable collaborations

In 2007 Laurel partnered with Rags2Riches ,a project that creates income opportunities and financial security for impoverished women by producing handmade bags, accessories and clothing made from discarded fabric for the collections of House of Laurel [9] and other retailers across the Philippines. [8] Income levels of the women have risen tremendously. [8] Laurel’s collaboration with Rags2Riches made $22,000 in its first year; sales are estimated to be $350,000 in 2015. [9]

Awards

YearAwardOrganization
2010Asian Top Fashion Designer of the Year (Prêt-à-Porter Category)FashionAsia AFMA China[5]
2009The Outstanding Young Men AwardPhilippine Jaycees[5]
2008People of the Year AwardPeople Asia Magazine[5]
2008Small Business Entrepreneur of the YearErnst and Young[5]
1998Favorite Designer (Editor's Choice Award)The Loop[5]
1997“Makuhari Grand Prix‘97”Asia Collection[5]
1996ASEAN Special Award (Tokyo)ASEAN[5]
1995Most Promising Designer of the Year[5]
1994Young Designer of the YearAir France[5]
1993Smirnoff Fashion Design Awards, 2nd PlaceSmirnoff[5]
1993ASEAN Young Designers Competition, 2nd PlaceASEAN[5]

References

[1]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-terms for further details.Images/media credited individually (click the icon for details).
Jul 23, 2016, 8:39 PM
[2]
Citation Linkpreview.ph"5 Celebrities Who Have Worn Rajo Laurel's Pintados Gowns"
Dec 2, 2017, 7:55 AM
[3]
Citation Linkblogs.stylebible.ph"My DLSU Talk"
Jul 23, 2016, 8:39 PM
[4]
Citation Linklifestyle.inquirer.net"Fashion Week unveils Louie Mamengo’s last collection"
Jul 23, 2016, 8:39 PM
[5]
Citation Linklifestyle.inquirer.netLink on inquirer.net
Jul 23, 2016, 8:39 PM
[6]
Citation Linkasiantrend.asia"Asian Top Fashion Designer of the Year (Prêt-à-Porter Category)"
Jul 23, 2016, 8:39 PM
[7]
Citation Linkwww.mb.com.ph"'Project Runway Philippines' auditions hit final leg; 14 slots await"
Jul 23, 2016, 8:39 PM
[8]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comThe judges of Project Runway Philippines.Rajo Laurel at left.
Jul 23, 2016, 8:39 PM
[9]
Citation Linkfastcoexist.com"Rags2Riches Empowers Impoverished Women to Turn Recycled Scrap into Haute Couture"
Dec 2, 2017, 7:55 AM
[10]
Citation Linkwsj.com"Entrepreneur Rajo Laurel Builds a Fashion Empire in the Philippines"
Dec 2, 2017, 7:54 AM