Powerade
Powerade
 | |||
| Type | Sports drink | ||
|---|---|---|---|
| Manufacturer | The Coca-Cola Company | ||
| Country of origin | United States | ||
| Introduced | 1988 | ||
| Website | powerade.com [25] | ||
| Serving size 8 fl oz (237 mL) | |||
| Servings per container 2.5 | |||
| Amount per serving | |||
| Calories 130 | Calories from fat 0 | ||
| % Daily value* | |||
| Total fat 0 g | 0% | ||
| Saturated fat 0 g | 0% | ||
| Trans fat g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 100 mg | 4% | ||
| Potassium 24 mg | 1% | ||
| Total carbohydrate 19 g | 6% | ||
| Dietary fiber 0 g | 0% | ||
| Sugars 34 g | |||
| Protein 0 g | |||
| Vitamin A | 0% | Vitamin C | 0% |
| Calcium | 0% | Iron | 0% |
| *Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs. | |||
Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is PepsiCo's Gatorade brands.
| |||
| Type | Sports drink | ||
|---|---|---|---|
| Manufacturer | The Coca-Cola Company | ||
| Country of origin | United States | ||
| Introduced | 1988 | ||
| Website | powerade.com [25] | ||
| Serving size 8 fl oz (237 mL) | |||
| Servings per container 2.5 | |||
| Amount per serving | |||
| Calories 130 | Calories from fat 0 | ||
| % Daily value* | |||
| Total fat 0 g | 0% | ||
| Saturated fat 0 g | 0% | ||
| Trans fat g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 100 mg | 4% | ||
| Potassium 24 mg | 1% | ||
| Total carbohydrate 19 g | 6% | ||
| Dietary fiber 0 g | 0% | ||
| Sugars 34 g | |||
| Protein 0 g | |||
| Vitamin A | 0% | Vitamin C | 0% |
| Calcium | 0% | Iron | 0% |
| *Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs. | |||
History
In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade.[1] In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.[2]
In July 2002, The Coca-Cola Company updated the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle.
In 2002, The Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.
In June 2009, The Coca-Cola Company bought Glacéau, owner of brands such as VitaminWater and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glacéau management team control of its Powerade sports drink brand.
Competition
Powerade's main competition is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share to Powerade's 28.5%.[6]
All Sport is a competitor marketed by All Sport, Inc. and distributed by the Dr. Pepper Snapple Group. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold to the Monarch Beverage Company soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels.[7] It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. based in Austin, Texas.
Outside the United States the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport.
Sponsorships
Powerade is the official sports drink of the Australian rugby league team, the Australian and Ireland rugby union teams, PGA Tour, NASCAR (2003–present), NHRA, NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League[8] and many other soccer leagues and teams around the world, FIFA, such as Rangers F.C, Club Universidad de Chile, Associação Atlética Ponte Preta, Independiente de Avellaneda, O'Higgins or Club Atlético River Plate and the IOC in no small part due to their overall contracts with Coca-Cola. Various other competitions also have sponsorship deals with the brand, although Gatorade historically has secured the lion's share of sponsorships. The drink is also Sponsor of the Honduran Soccer Team C.D. Olimpia.
Powerade is the Official Hydration Partner of Melbourne Storm.[9]
The brand is also the exclusive beverage sponsor of the Hoops in the Sun basketball summer league, based out at Orchard Beach in the Bronx, New York. It is the only summer basketball league to be sponsored by the brand.
Ingredients
Source:[10]
Water
High fructose corn syrup
Salt
Potassium citrate
Phenylalanine
Sucrose acetoisobutyrate
Sodium citrate
Malic acid
Potassium phosphate
Vitamin B6
Vitamin B2
Note: Standard 8-ounce servings meet the FDA definition of 'low sodium' and have less sodium than a glass of chocolate milk.[11]
Flavors
Currently, there are sixteen flavors of Powerade available in the United States:[12]
Mountain Berry Blast (blue, Initially titled Mountain Blast)
Orange (orange)
Fruit Punch (red)
Grape (purple)
Lemon Lime (lime green)
Blackberry (red-violet, Twisted)
Melon (green, Initially titled Green Squall, renamed and re-released after being discontinued)
White Cherry (white, Initially titled Arctic Shatter)
Strawberry Lemonade (pink)
Tropical Mango (yellow-orange)
Lemonade (light yellow)
Watermelon Strawberry Wave (reddish pink)
Citrus Passionfruit (dark orange)[13]
Kiwi Pineapple (green yellow) [13]
Blue Raspberry Cherry (dark blue)[14]
Watermelon Lime (green) (exclusive to 7-Eleven)[15]
In addition, there are five flavors of Powerade Zero,[16] a zero calorie version of Powerade:
Mixed Berry (blue)
Grape (purple)
Orange (orange)
Fruit Punch (red)
Strawberry (pink)
Discontinued flavors previously available in the United States:
Orange Tangerine (dark orange)
Jagged Ice (blue-violet)
Tidal Burst (blue-green)
Black Cherry Lime (green)
Infrared Freeze (red-orange)
Mango (yellow-orange)
Flava 23 Sour Berry (red, developed in conjunction with John Cena)
Flava 23 Sour Melon (green, developed in conjunction with LeBron James)
Gold Medal (gold, released to promote the 2004 Summer Olympics)
Matrix Reloaded (green, released in conjunction with the movie in 2003, and later re-released as a regular Powerade flavor, Black Cherry Lime)
NHRA
Light Andean Chill (low-calorie)
Light Aleutian Stream (low-calorie)
Option Grape (replaced with zero grape)
Option Lemon (replaced with zero lemon-lime)
Option Strawberry (replaced with zero strawberry)
Option Black Cherry
Zero Lemon Lime (yellow-green)
Psych (sports-energy drink hybrid)
Raize (sports-energy drink hybrid)
Advance Berry (sports-energy drink hybrid)
Advance Cherry Lime (sports-energy drink hybrid)
Cherry Apple
Powerade Play (a reduced calorie version targeted towards children) Mixed Berry, Fruit Punch, Orange, and Grape flavors in 12 ounce bottles.
United Kingdom flavours
Berry & Tropical (blue)
Cherry (red)
Orange (orange)
Lemon-Lime (yellow-green)
Zero Berry & Tropical (blue)
Zero red fruits (red)
Energy- Berry
Energy- Orange
Australian Flavours
ION4 Berry Ice (red)
ION4 Mountain Blast (blue)
ION4 Lemon Lime (yellow-green)
ION4 Blackcurrant (purple)
ION4 Gold Rush (yellow-orange)
ION4 Silver Charge (silver)
ION4 Pineapple Storm (green)
Zero Berry Ice (red)
Zero Mountain Blast (blue)
Zero Lemon Lime (yellow-green)
Discontinued Flavours
White Cherry (white)
Fuel+ Berry Ice (red)
Fuel+ Mountain Blast (blue)
South Korea flavors
Mountain Blast extreme
Vita Lemon juice
Energy Punch blast
Aqua Powerplus
Powerade Recover
Discontinued Flavors
Aqua Grapefruits
Tidal Burst
Guus Hiddink
Gold Fever
Iceland flavors
Mountain Blast (blue)
Orange (orange)
Citrus Charge (yellow-green)
Snow Storm (white)
Cherry (Red)
Germany flavors
Mountain Blast (blue)
Orange (orange)
Wild Cherry (red)
Citron (white)
Greece flavors
Mountain Blast (blue)
Orange (orange)
Blood Orange (red)
Citrus Charge (yellow-green)
Cherry (red)
Lemon (yellow)
Denmark flavors
Mountain Blast (blue)
Orange (orange)
France flavors
Ice Storm (blue)
Orange (orange)
Cherry (red)
Lemon (yellow)
Citron (white)
Zero Ice Storm (blue)
Zero Red Fruits (red)
Blue Raspberry (blue)
Spain flavors
Ice Storm (blue)
Blood Orange (red)
Citrus Charge (yellow-green)
Colombia flavors
Mandarin Orange
Mountain Blast
Tropical Fruits
Switzerland flavors
Mountain Blast (blue)
Orange (orange)
Mango Green (green)
Zero Berry & Tropical (blue)
Sweden flavors
Mountain Blast (blue)
Passionfruit (yellow)
Citrus/Lime (white)
Finland flavors
Mountain Blast (blue)
Orange (orange)
Venezuela flavors
Mountain Blast
Tropical Fruits
Mandarin
Norway flavors
Mountain Blast (blue)
Orange (orange)
Lemon (yellow, discontinued)
Citrus Lime / Lemon (clear)
South Africa flavors
Jagged Ice (purple)
Tangerine/Naartjie (red-orange)
Island Burst (orange-yellow)
Mountain Blast (blue)
Orange (orange)
Concentrated Tangerine/Naartjie
Concentrated Jagged Ice
Concentrated Mountain Blast
Concentrated Orange
New Zealand flavors
Mountain Blast (blue)
Berry Ice (red)
Lemon Lime (yellow)
Gold Burst (orange)
Silver Charge (grey)
Fever Pitch (green)
Blackcurrant (purple)
Black Storm (black, discontinued
Orange Zing (gold, discontinued
Turkey flavors
Ice Blast (Karışık Meyve)
Sun Rush (Mango ve Portakal)
Citrus Charge (Limon ve Portakal)
Russia flavors
Citrus Charge (yellow-green, Lemon Lime)
Gold (Orange)
Ice Storm (Blue)
Red (Cherry)
Snow Storm (White Cherry)
Estonia flavors[17]
Mountain Blast (fruit flavoured)
Cherry
Lemon
Criticism
Like its main competitor, Gatorade, Powerade is made with sugar, syrups and salt.[18] One Powerade ad campaign saying that Powerade ION4 is superior to Gatorade has been accused of being deceptive and false by Pepsi, the parent owner of Gatorade.[19] The courts ruled in favor of Powerade as of August 2009.
Sponsors
Graffie Abalon League
Powerade Changcheon League