Aéroports de Paris S.A., doing business as Paris Aéroport and formerly as Aéroports de Paris or ADP, is the brand owned by Groupe ADP that applies to all Parisian international airports:

It is headquartered on the grounds of Charles de Gaulle Airport and in the commune of Tremblay-en-France, Seine-Saint-Denis, in the Paris metropolitan area.^[1]

The creation of the brand Paris Aéroport was announced by Aéroports de Paris S.A. during the presentation of its strategic programme Connect 2020, and it was put into effect in April 2016. This programme, which included a major overhaul of the company’s branding organization, united the 3 Parisian international airports (Orly, Le Bourget, Charles de Gaulle) under the passenger brand Paris Aéroport, and all other airport-related subsidiaries were gathered into one institutional brand, Groupe ADP.^[2]

The purpose of creating a separate brand for Parisian airports is to make them more attractive and competitive, especially for connecting passengers on long-haul flights, thus showcasing the expertise of Groupe ADP as a world-class airport operator.^[2] The strategy is to create a memorable high-end experience of the French art de vivre in Parisian airports. The brand borrows the love effect associated with the French capital to define its airport experience, choosing Paris vous aime (Paris loves you) as its tagline.^[3]

To enhance the fine-dining experience at Paris Aéroport, starred French chefs opened their restaurants in the Parisian airports: Guy Martin (I Love Paris), Thierry Marx, Michel Rostang, Gilles Epié (Frenchy’s Bistro)...^[4][5] Luxury brands also opened their boutiques throughout the airport to cater to more upscale passengers looking to buy Parisian high-end fashion products. From 2006 to 2015, the number of fine-dining restaurants grew from 1 to 20 in Charles de Gaulle Airport, and style fashion brands from 6 to 20.^[6]

Paris Aéroport developed a loyalty program to reward frequent flyers. The mobile application My Paris Aéroport provides exclusive deals and advantages to passengers while they travel through Parisian airports.^[7]

Paris Aéroport replaced the Air France bus shuttles from the Parisian airports to the capital with its own Le Bus Direct bus shuttles fleet, and added more stop points throughout Paris.^[8]

Seeking to reduce the stress level associated with flying, Paris Aéroport launched yoga class sessions at its boarding terminals on summer 2016.^[9]