Mumzworld is a Middle East bilingual online marketplace catering for mother, baby and child products from newborns to 12-year-olds.

The company was founded in November 2011 by a team of regional entrepreneurs and parents, and is headed by CEO Mona Ataya.

The site offers a range of local, regional and global brands for families in Dubai, Abu Dhabi, the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and the rest of the Middle East.

Products for sale on the site include Chicco, Lego, Disney and Mattel and more than 250 brands. 70 per cent of the range is from regional suppliers and manufacturers and 30 per cent of the range is exclusive to Mumzworld

The website also offers information and reviews on toys, books and clothing for babies, pre-schoolers, up to the age of 12.

The Company was founded in November 2011 by entrepreneur Mona Ataya with a team of four people.

At launch, the website stocked 15,000 products including the latest apparel, nursing equipment, educational toys, books, furniture, prams and strollers from brands including Lamaze, OshKosh B’Gosh, Phillips Avent, Disney and Lego.

Mumzworld also provided shoppers with niche brands and more established brands that did not have a presence in the region such as Kaiya Eve Pettiskirts and Lemon Loves Lime.

In 2012, a year after its launch, Mumzworld was the most-visited online baby retailer in the Middle East with over 1.2 million unique visitors to the site

As of 2013 the company has a staff of over 50 people and over 70,000 products across 250 brands, of which 22 brands are sold exclusively through Mumzworld.