Lion (Australasian company)
Lion (Australasian company)
Type | Subsidiary |
---|---|
Industry | Food and beverage |
Founded | 1923 New Zealand Breweries 1977 Lion Breweries 1988 Lion Nathan 2009 Lion Nathan National Foods |
Headquarters | Sydney, Australia |
Key people | Chairman, Sir Rod Eddington AO; CEO, Stuart Irvine |
Products | Beer, wine, dairy/juices, RTDs and spirits |
Revenue | ![]() |
Owner | Mitsubishi keiretsu (through Kirin Holdings) |
Number of employees | Around 7000 |
Subsidiaries | Lion Dairy & Drinks |
Website | www.lionco.com [53] |
Lion is a beverage and food company that operates in Australia and New Zealand. It produces and markets a range of beer, wine, cider, RTDs and spirits, as well as dairy and other beverages (plain and flavoured milks, yogurts, cheese, juice and soy products). Lion was formed in October 2009 under the name "Lion Nathan National Foods" when Kirin Holdings Company Limited purchased brewer Lion Nathan[1] and merged the business with National Foods, which it owned since 2007. In 2011, the company changed its name to Lion, with National Foods becoming a Melbourne-based subsidiary called Lion Dairy & Drinks. The company employs over 7000 people.[2]
Type | Subsidiary |
---|---|
Industry | Food and beverage |
Founded | 1923 New Zealand Breweries 1977 Lion Breweries 1988 Lion Nathan 2009 Lion Nathan National Foods |
Headquarters | Sydney, Australia |
Key people | Chairman, Sir Rod Eddington AO; CEO, Stuart Irvine |
Products | Beer, wine, dairy/juices, RTDs and spirits |
Revenue | ![]() |
Owner | Mitsubishi keiretsu (through Kirin Holdings) |
Number of employees | Around 7000 |
Subsidiaries | Lion Dairy & Drinks |
Website | www.lionco.com [53] |
History
The original forerunner of the company was Brown Campbell & Co, the company of Logan Campbell and William Brown who established the Hobson Bridge Brewery in Auckland in 1840. By 1897 it was the largest brewery in the North Island if not the country. In May 1897 Brown Campbell & Co amalgamated with Louis Ehrenfried's Albert Brewery, which he had bought in 1878, to form Campbell and Ehrenfried.[3] The new company was managed by Arthur Myers, Ehrenfried's nephew. In 1914 Campbell and Ehrenfried merged with the Great Northern Brewery, which owned the Lion brand. In 1923 ten breweries amalgamated to form New Zealand Breweries. Campbell and Ehrenfried merged its breweries into New Zealand Breweries but remained a separate company. Douglas Myers, grandson of Arthur Myers, became CEO of Campbell and Ehrenfried in 1965.[4][5]
The northern division of New Zealand Breweries adopted the name Lion Breweries in 1977. Campbell and Ehrenfried bought 19.9 per cent of Lion Breweries in 1981. By the late 1980s, New Zealand Breweries had developed into one of New Zealand's largest companies. In 1988 Lion Breweries took over LD Nathan & Co, New Zealand's largest retailer, which at the time owned Woolworths NZ, to form Lion Nathan, listed on both the Australian and New Zealand stock exchanges under the symbol LNN. The same year, Woolworths' general merchandise division was rebranded DEKA, with ownership transferred to the Farmers Trading Company in 1992. In 1990 it became an Australasian business when it established a major presence in Australia by securing management control of Bond Corporation’s brewing assets, including the Tooheys Brewery in Sydney and Castlemaine Perkins in Brisbane. In 1998 Douglas Myers sold most of his 16 percent share in Lion Nathan to Kirin Brewery Company of Japan.[4][5]
In 2005, Lion Nathan made a takeover bid for the independent South Australian Coopers Brewery. The takeover was strongly opposed by Coopers' management, and was rejected at an Extraordinary General Meeting when 93.4% of the shareholders voted in favour of permanently removing the "3rd tier purchasing rights" of Lion Nathan, effectively preventing any current or future takeover bid.
In June 2013, the company launched the Tap King draught beer product that is sold with a CO2 gas chamber so that consumers can drink draught beer at home. Lionel Richie appeared in a television commercial to promote the device and reportedly received A$$1.5 million to appear in the promotional campaign.[12] The introduction of the Tap King caused controversy, due to the perceived impact upon alcohol venues. Concerns were raised in regard to lower patronage rates for venues due to a greater incentive for consumers to drink beer in home environments.[13]
Breweries
The company owns a number of breweries and contract bottling plants in Australia and New Zealand.[14]
- Breweries in Australia include
Castlemaine Perkins (Brisbane, Qld) - XXXX
West End / Southwark (Adelaide, SA) - West End; Southwark
Boags (Launceston, Tas) - James Boag's
Little Creatures (Fremantle, WA) - Little Creatures; White Rabbit
Malt Shovel (Camperdown, NSW) - James Squire; New Norcia Abbey Ale
Hahn (Camperdown, NSW) - Hahn
Tooheys (Lidcombe, NSW) - Tooheys
- Breweries in New Zealand include
South Island:
North Island:
'The Pride' South Auckland - Lion
Panhead (Upper Hut)
Castlemaine Perkins Brewery
Located in Brisbane. Castlemaine's signature beer, XXXX Bitter, was introduced in 1924. The XXXX had been used for a sparkling ale since 1878.
South Australian Brewing Company
Prior to the acquisition of the brewing assets by Lion Nathan in 1993, SA Brewing split its brewing assets into "SA Brewing Holdings", and its diversified operations were formed into a new listed company named Southcorp. One of Southcorp's major assets was "Southcorp Wines", (acquired from the Adelaide Steamship Company in 1990), and subsequently acquired by Lion main Australian rival, the Foster's Group. Beers brewed under the West End brand are "Southwark", West End Export, West End Gold and West End Light. West End Draught is a currently a 4.5% abv pale lager, first brewed in 1859,[17] and remains the largest selling beer in South Australia.
Australian beer brands
J. Boag & Son
James Boag's Premium
James Boag's Premium Light
Boag's Draught
XXX Ale
Boags Wizard Smith Ale
Beers no longer in production
Boag's 1881
Boag's Strongarm
Boag's St George
Classic Blonde
Boags Bitter Beer
Boags Export
Castlemaine XXXX
XXXX Gold
XXXX Bitter
XXXX Summer Bright Lager
Emu Brewery
Emu Bitter
Emu Export
Emu Draft
Hahn
Hahn Super Dry
Hahn Premium Light
Hahn Premium
Hahn Ultra Crisp
James Squire
James Squire is produced by the Malt Shovel Brewery in Sydney and now that its volume is larger than what can be produced at that brewery, some of the James Squires beers are produced at various locations around Australia under the guidance of the head brewer at the Malt Shovel Brewery. The beer is named after the convict brewer James Squire, who grew Australia's first hops and created Australia's first commercial brewery.
Regular Brews
As of September 2011, the Malt Shovel Brewery manages a range of brews under the James Squire brand:[20]
One Fifty Lashes Pale Ale
The Swindler Summer Ale
The Chancer Golden Ale
Nine Tales Amber Ale
Four 'Wives' Pilsener
Jack of Spades Porter
Mid River Pale Ale
Hop Thief 9 American-style Pale Ale
Ciders
Orchard Crush Apple and Pear Ciders
Speciality Brews
Occasionally, the brewery creates seasonal speciality brews which are typically sold as limited-release products, produced in much smaller quantities than the regular brews.
Little Creatures
Little Creatures Pale Ale
Rogers
Little Creatures Pilsner
Little Creatures Bright Ale
Furphy Refreshing ale
White Rabbit
White Rabbit Dark Ale
White Rabbit White Ale
White Rabbit Pale Ale
White Rabbit Red Ale
Cider
Pipsqueak Cider
Southwark
Southwark Bitter
Southwark Premium (no longer produced)
Southwark Stout
Swan Brewery
Swan Draught
Swan Stout
Tooheys
Tooheys New
Tooheys Extra Dry
Tooheys Old
West End
Other brands
Knappstein Reserve Lager (Clare Valley, South Australia)
Gulf Lager
New Zealand beer brands
Speight’s
Speight's[24] Gold Medal Ale
Speight's Old Dark
Speight's Pale Ale
Speight's Distinction Ale
Speight's Porter
Speight's Pilsener
Speight's Summit Lager
Speight's Traverse Lager
Despite their descriptions, all Speight's beers are lagers.
Lion
Lion Red[25]
Lion Brown
Lion Ice
Steinlager
Steinlager[26]
Steinlager Premium Light
Steinlager Edge
Steinlager Pure
Steinlager Super Cold
Mac’s Craft Beers[27] (McCashins Brewery)
Mac's Brewery Spring Tide beer bottle
Mac's Gold: a lager
Mac's Black: a dark lager
Mac's Hop Rocker: a golden pilsener lager
Mac's Great White: a witbier (wheat based pale lager)
Mac's Sassy Red: an aromatic slightly bitter lager
Mac's Interstate 81: an American pale ale
Mac's Three Wolves: a pale ale with citrus and tropical notes
Mac's Mid Vicious: a low alcoholic session pale ale
Mac's Green Beret: a hoppy Indian pale
Mac's Birthday Suit: a double hops Indian pale ale
Limited and seasonal release beers:
Brewjolais
Top Notch
Sundance
Log burner
Fortunate Sun
Hay Day
Mac's also produce home brewing kits to make:
Mac's Württemberg Wheat
Mac's Saaz Pale Ale
Mac's Oatmeal Stout
Mac's Late Hopped Lager
Mac's Triple Malt Dark
Canterbury Draught

Canterbury Draught is a 4% abv pale lager. When it was first brewed in 1854 it was called Ward's Beer after the brewer James Hamilton Ward. It was rebranded as Canterbury Draught in 1990, but the Ward's Beer name has been retained on the label.
Emerson's Brewery
Other brands
Waikato Draught
Light Ice
Castlemaine
Black Ice
Rheineck
Tasman Bitter
The Fermentist
Castlepoint
Greenstone Lager
Gluoco Light
Southern Draught
Leopard Lager
Panhead Custom Ales
International brands
Brewed under licence
Imported under licence
Wines
In 2001 the Lion Nathan Wine group[34] purchased a controlling interest in Australian wine companies Petaluma and Banksia, adding New Zealand wine company Wither Hills in 2002.
The company also has distribution arrangements with some wine brands through Fine Wine Partners in Australia and Distinguished Beverages in New Zealand.
Lion-owned wine brands include:[35]
Argyle (Portland, Oregon, USA)[36]
Banksia (Barossa Valley, SA; McLaren Vale, SA; Adelaide Hills, SA)[37]
Bridgewater Mill (Adelaide Hills, SA)[38]
Croser (Piccadilly Valley, SA)[39]
Knappstein (Clare Valley, SA)[40]
Lindauer (NZ)[41]
Daniel Le Brun (Marlborough, NZ)
Mitchelton (Nagambie, Vic)[42]
Petaluma (Clare Valley, SA; Piccadilly Valley, SA; Mount Barker, SA; Coonawarra, SA)[43]
Preece (Nagambie, Vic)[44]
Smithbrook (Pemberton, WA)[45]
St Hallett (Tanunda, Barossa Valley, SA)[46]
Stonier (Mornington Peninsula, Vic)[47]
Tatachilla (McLaren Vale, SA)[48]
Wither Hills (Marlborough, NZ)[49]
Corbans
Spirits
McKenna Bourbon
Four Pillars Gins (Victoria)
Milk products
Lion has the following brands under its Dairy & Drinks division:
Capitol Chilled Foods
Lion also has a controlling interest in Capitol Chilled Foods (Australia) Pty Ltd, which is the Australian Capital Territory's sole dairy manufacturer. Bega Cheese Ltd owns a 25% stake. The company has the following brands:[50]
Canberra Milk
Canberra Gold
Non-alcoholic beverages and water ices
Lion has the following brands under its Dairy & Drinks division:
See also
List of breweries in Australia