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Koogle

Koogle

Koogle was a flavored peanut spread marketed by Kraft, introduced in 1971. It was available in several flavors, including chocolate, cinnamon, vanilla and banana.[1][2]

Ingredients

The ingredient list for Koogle changed over its lifetime. Examples of ingredient lists include:

  • Chocolate: U.S. grade no. 1 peanuts, partially hardened vegetable oils, sugar, cocoa processed with alkali, dextrose, salt, nonfat dry milk, artificial flavor
  • Chocolate: *Peanuts, partially hardened vegetable oils, sugar, milk chocolate (with artificial flavor and emulsifier added),chocolate liquor, dextrose, salt, artificial flavor* [3]
  • Cinnamon: U.S. grade no. 1 peanuts, partially hardened vegetable oils, sugar, cinnamon, dextrose, salt[4]

Marketing

Many of Koogle's TV commercials featured the product's mascot, an oversized puppet costume in the abstract form of a giant jar with spinning eyeballs, frog-like arms and legs,[5] and a "jive" voice similar to that of then-popular radio disc jockey Wolfman Jack. In the premiere commercial the mascot danced to a jingle, "Pea-nutty-koogle with the koo-koo-koogly eyes," which was modeled on Billy Rose's 1923 hit song "Barney Google (with the Goo-Goo-Googly Eyes)". Subsequent commercials had the mascot explaining the product to children in "jive" talk, or mothers endorsing the product to make it more appealing to mothers so they would be more willing to buy it for their children.[6]

References

[1]
Citation Links-media-cache-ak0.pinimg.comImage of all four Koogle flavors
Sep 19, 2019, 10:41 PM
[2]
Citation Links-media-cache-ak0.pinimg.comKoogle lids image
Sep 19, 2019, 10:41 PM
[3]
Citation Linkwww.theimaginaryworld.com"Koogle Lid Image". Retrieved 2007-03-07.
Sep 19, 2019, 10:41 PM
[4]
Citation Link3.bp.blogspot.comCinnamon Koogle image
Sep 19, 2019, 10:41 PM
[5]
Citation Linkwww.inthe70s.comKoogle mascot image
Sep 19, 2019, 10:41 PM
[6]
Citation Linkwww.youtube.comhttps://www.youtube.com/watch?v=PPSnDwBDhsQ
Sep 19, 2019, 10:41 PM
[7]
Citation Linkwww.youtube.comKoogle TV commercial
Sep 19, 2019, 10:41 PM
[8]
Citation Links-media-cache-ak0.pinimg.comImage of all four Koogle flavors
Sep 19, 2019, 10:41 PM
[9]
Citation Links-media-cache-ak0.pinimg.comKoogle lids image
Sep 19, 2019, 10:41 PM
[10]
Citation Linkwww.theimaginaryworld.com"Koogle Lid Image"
Sep 19, 2019, 10:41 PM
[11]
Citation Link3.bp.blogspot.comCinnamon Koogle image
Sep 19, 2019, 10:41 PM
[12]
Citation Linkwww.inthe70s.comKoogle mascot image
Sep 19, 2019, 10:41 PM
[13]
Citation Linkwww.youtube.comhttps://www.youtube.com/watch?v=PPSnDwBDhsQ
Sep 19, 2019, 10:41 PM
[14]
Citation Linkwww.youtube.comKoogle TV commercial
Sep 19, 2019, 10:41 PM
[15]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-termsfor further details.Images/media credited individually (click the icon for details).
Sep 19, 2019, 10:41 PM