Julian grew up in Seattle , Washington .  He is the second of six brothers and sisters. Before embarking on his adult industry career, he was enlisted in the United States Marine Corps for six years (1988–1994). He is a veteran of the Gulf War .  and later became fluent in four languages.
Julián Ríos entered the world of adult films at the age of 25, after serving as a Marine in the Gulf War  and working as a personal trainer. Ríos' early days in porn were marked by two separate scenes where he received oral sex from a male co-star in bisexual videos produced by Chi Chi LaRue , including Fly Bi Night . Julian performed under the name Jordan Rivers.  Shortly afterwards, Rios began concentrating exclusively on heterosexual porn. 
In the late 1990s, Julian dated and lived with porn actress Stacy Valentine . Their relationship is documented in the film The Girl Next Door . In 2000, he was married to porn actress Jill Kelly . In 2002, he retired from performing to direct and be a partner and Manager of Operations at Jill Kelly Productions with his wife. They stopped having sex with other people, and wanted to start a family. 
By 2003, Julian and Kelly had broken up, and he returned to performing and directing pornographic films for other companies. 
From its inception in December 2002, Julian hosted cable television program Spice Hotel on Friday, Saturday and Sunday evenings on Spice Live, which focused on porn star couples. He left in 2005, citing engagements outside pornography, such as real estate , and was replaced by Evan Stone . 
Julian married Lanny Barbie in 2005.
In 2006, Julian became a co-owner, along with Derek Dozer, of the pornographic film production company Twisted Pink, and subsequently changed its name to Sudden Impact when taking over the company with Dozer. This was after the founder, Lola, left to join the website Naughty America .  Julian had been a contract performer for Twisted Pink while Lola was owner.