Joone (director)

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Joone is an Iranian-American photographer, [6] director and producer. For directing pornographic films, he won AVN Award twice. In 1993, Joone founded American pornographic movie studio Digital Playground [2] and was a co-owner of the company until it was acquired by Manwin in 2012.


Ali Joone better known by the pseudonym Joone, [7] [8] [9] was born in Iran and graduated from USC School of Cinematic Arts. [2]

He founded the Digital Playground company [2] in 1993 when he was 25 and still a student, [2] initially making adult CD-ROM computer games.

Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's… Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned… I feel the same exact thing is going to happen with adult". [12]

Joone has directed the pornographic films Pirates and Pirates II: Stagnetti's Revenge.

In January 2012, alongside his ex-wife Samantha Lewis who was co-owner, CEO and President of Digital Playground, he reached an agreement with Fabian Thylmann to sell the company to Manwin. On the acquisition, Joone commented: “To me this deal is no different than the acquisition of Pixar by Disney, The consumer is going to see more blockbusters, big-budget productions, and it’s our goal to create the next genre of adult entertainment. This acquisition is a marriage between two industry leaders. Adult entertainment is changing and Manwin has a lead on technology.” The price or terms of the deal was not disclosed, but it was announced that Lewis and Joone will "continue to oversee the studio", [10] however, it was reported in March that Manwin has released Lewis and some other employees in orther to make changes. [14]

Partial filmography

As director

Awards and nominations

  • 2006 AVN Award – Best Director, Video (Pirates) [18] [19]
  • 2006 XRCO Award winner - Best Director [11]
  • 2009 AVN Award winner – Best Director, Feature (Pirates II) [12]
  • 2009 AVN Award winner – Best Screenplay (Pirates II) shared with Max Massimo [12]
  • 2009 AVN Award winner – Best Videography (Pirates II) shared with Oliver Henry [12]
  • 2009 Eroticline Awards winner - Best U.S. Director [16]
  • 2009 Hot d'Or Award winner - Best American Screenplay (Pirates II: Stagnetti's Revenge - Digital Playground) [14] [114]
  • 2009 Hot d'Or Award winner - Best American Movie (Pirates II: Stagnetti’s Revenge - Digital Playground) [14] [114]

Personal life

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