JJ is a Japanese fashion and lifestyle magazine published by Kobunsha. It was established in 1975 [3] [12] as an extra issue of Josei Jishin , and was the first women's magazine for college students in Japan. Most readers of JJ are females between the ages of 17 and 26, and range from college students to office workers.

JJ advises its readers to dress conservatively. It uses many professional fashion models, however the models it uses are not necessarily under exclusive contract with JJ . The model Ryoko Tanami is frequently featured in Classy , a version of JJ targeted to women aged between 24 and 28.

JJ Bis is a version of JJ magazine for older teens.


References [5]