In-image advertising

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In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements. [2]


In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” [3] Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad.

Most in-image advertising have the following characteristics:

  1. When a user mouses over an image on a website, a small overlay on the lower segment of the image appears.
  2. The overlay can be closed out by the user.
  3. Some in-image ad technologies produce a pop-up box when visitors mouse over images. [11]
  4. Clicking on the text of an in-image advertisement directs users to a new page.

In-image ads were first introduced by GumGum in February, 2008, as a way for publishers to pay image licensing fees on an ad-supported basis. Picad Media, which launched its "in-picture ad network" in September, 2008, [6] was later renamed Image Space Media and was acquired by Vibrant Media in January, 2012. [12]

Since the turn of the decade as the web has shifted towards one with increasingly visual content [8] new companies have emerged such as Znaptag [9] and Advant Technology Ltd. In June 2014 NetSeer introduced InImageLinks, [10] a service that embeds contextual text and display ads within editorial images and addresses challenges associated with new Viewable Impression metrics.

Advertising Model

In-Image advertising works on a cost per click (CPC) or cost per thousand impressions (CPM) model.

See also

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