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Iconix Brand Group

Iconix Brand Group

Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.

Iconix Brand Group, Inc.
Traded asNASDAQ: ICON[19]
FounderNeil Cole[1]
HeadquartersNew York City,New York,U.S.
Peter CuneoRobert C. Galvin
Revenue$400 millionUSD( $80MFY
SubsidiariesUmbro,Lee Cooper,Starter,The Sharper Image.Mossimo,Mudd Jeans

History and operations

The company began as Candie's, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22, 2005, and September 15, 2005, respectively. In 2006, the company acquired the Mudd, London Fog, Mossimo, and Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.[2]

On June 3, 2010, Iconix and Charles M. Schulz Creative Associates jointly acquired all assets related to the Peanuts comic strip from its longtime owner, United Media, using the property to form a new company, Peanuts Worldwide, which is 80% owned by Iconix and 20% owned by Schulz Associates. Peanuts Worldwide also acquired United Media's licensing arm, which represents licensing for its other properties including Dilbert and Nancy.[3][4]

In 2011, Iconix acquired electronics brand The Sharper Image.[5] In October 2012, Nike Inc. announced that it had agreed with Iconix Brand Group to sell English brand Umbro for US$225 million.[6] The acquisition was completed in December 2012.[7]

In 2013, Iconix acquired Lee Cooper from Sun Capital Partners.[8] In February 2013, Iconix acquired control of the Buffalo David Bitton brand in an effort to expand into higher-end brands. Iconix paid Buffalo International ULC $76.5 million in cash for a 51% stake in the brand.[9]

In February 2015, Iconix bought the Strawberry Shortcake brand from American Greetings.[10] Also that month, Iconix and Anthony L&S Athletics LLC acquired North American rights and related intangible assets of Pony from Symphony Holdings LLC with the option to purchase additional markets. A new subsidiary, owned 75% by Iconix and 25% by Anthony L&S, would hold the Pony rights.[11]

In 2015, several top executives, including founder Neil Cole, resigned following a statement that Iconix was under investigation by the Securities and Exchange Commission.[12] The investigation was triggered by Iconix's 2014 financial statements, after which it received a letter from the SEC. Stock prices fell 24% after Iconix confirmed the investigation. [13]

In 2017, Iconix sold Badgley Mischka and The Sharper Image.[14][15]

On May 10, 2017, DHX Media announced that it had acquired the Iconix entertainment division for $345 million. The sale was closed on June 30, 2017, gives DHX rights to the Strawberry Shortcake franchise, and more prominently, the 80% majority stake of Peanuts Worldwide.[16]

On October 15, 2018, Iconix announced the hiring of Robert Galvin As CEO.[17]

Current Brands


  • Mossimo - Mid-range

  • Lee Cooper - English Brand


  • Mudd Jeans - Womens jeans


  • Umbro

  • Danskin


  • London Fog (company)


  • Pony International

  • Artful Dodger2

  • Bongo

  • Buffalo David Bitton

  • Candie's

  • Cannon

  • Charisma

  • Danskin

  • Eckō Unltd.

  • Ed Hardy

  • Fieldcrest

  • Joe Boxer

  • Lee Cooper

  • London Fog

  • Fashion brands by Madonna:1 Material Girl Truth or Dare by Madonna

  • Marc Ecko Cut & Sew

  • Modern Amusement

  • Mossimo

  • Mudd

  • Ocean Pacific

  • Pony (North American rights)

  • Rampage

  • Rocawear 2

  • Royal Velvet

  • Starter

  • Umbro

  • Waverly

  • Zoo York

See also

  • Phillips Van Heusen


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