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HomeAway

HomeAway

HomeAway is a vacation rental marketplace with more than 2,000,000 vacation rentals in 190 countries listed on its website.[2][3] It operates through 50 websites in 23 languages through which it offers rentals of cabins, condos, castles, villas, barns, and farmhouses.[4][5] Founded in February 2005 and headquartered in Austin, Texas, the company became a publicly traded Company in 2011.[6] Expedia acquired HomeAway on December 15, 2015.

HomeAway.com, Inc.
Subsidiary
IndustryTravel
FoundedFebruary 2005
FoundersBrian SharplesCarl Shepherd
Headquarters
John Kim (President)Trent York (CFO)Jeff Hurst (CCO)Tina Weyand (CPO)John J. Ostlund (CTO)Steve Davis (CIO)Jeff Mosler (CSO)
ServicesVacation rentals
Revenue$446.8 million (2014)[1]
ParentExpedia Group
Website

History

HomeAway was founded in 2004 as CEH Holdings.[7] The company acquired several websites and consolidated them into a single vacation marketplace, launching HomeAway.com in June 2006.[8]

HomeAway moved into its new global headquarters in Austin, Texas, on October 2, 2009.

It was the first mixed-use project and the second company in Austin to achieve LEED Gold certification for Commercial Interior Design.[9]

In 2009, Us Weekly magazine announced that HomeAway would reunite actors Chevy Chase and Beverly D’Angelo in a new short film and advertising campaign based on the movie National Lampoon’s Vacation. The HomeAway ad represented the company’s first national advertising campaign. It debuted during the CBS television network broadcast of Super Bowl XLIV on February 7, 2010.[10]

HomeAway raised a total of $405 million in venture-capital which was funded by venture capital firms Austin Ventures, Institutional Venture Partners, Redpoint Ventures, Technology Crossover Ventures, and Trident Capital.[11] HomeAway’s IPO stock closed at $40.21 on Nasdaq, up 49% from its IPO price of $27.

A summary of the company's financial information over four years:

YearRevenuePercentage Increase
2011$230.2m
[12]
2012$280.4m21.8%[13]
2013$346.5m23.6%[14]
2014$446.8m28.9%[1]

A federal lawsuit accuses Austin-based vacation rental company HomeAway Inc. of engaging in “bait and switch tactics” after it rolled out new service fees for customers booking vacation rentals.

Those fees “range from 4 percent to 10 percent of the total price of the vacation rental,” according to the suit filed this week in US District Court in Austin.

The suit claims the new fees are substantially increasing prices paid by consumers, dramatically changing the business model upon which HomeAway and its sister sites, such as Vrbo, were built.[15]

Acquisitions

Acquisitions made by HomeAway have included:

DateAcquisitionLocation
2005CyberRentals.comUS
2005GreatRentals.comUS
2005A1Vacations.comUS
2005TripHomes.comUS
2005HomeAway.co.ukUnited Kingdom
2005FeWo-direkt.deGermany
2006Vrbo.com[16]US
2007Abritel.fr[17]France
2007VacationRentals.com[18]US
2007OwnersDirect.co.uk[19]United Kingdom
2009Homelidays.com[20]France
2010BedandBreakfast.com[21]US
2010AlugueTemporada.com.br[22]Brazil
2010Instant Software[23]US
2010Escapia[24]US
2011RealHolidays.com.au[25]Australia
2012Toprural.com[26]Spain
2013Travelmob[27]Singapore
2013Stayz Australia[28]Australia
2013Bookabach.co.nz[29]New Zealand
2014Glad to Have You, Inc.[30]US
2015Dwellable[31]US

One of these acquisitions, 'Dwellable', was a mobile app and website founded in 2012 and headquartered in Seattle, Washington.[32] By 2014 Dwellable had over 300,000 vacation rental listings,[33][34] and had raised $2 million in venture funding.[35] The company remained in private ownership,[36][37] until it was bought by HomeAway in 2015 for $18 million.[31][39]

Business model

Before HomeAway introduced its new optional performance-based business model in 2013, homeowners paid subscription fees which averaged out to be $442 annually, to list their own property or display their vacation rentals on the company’s sites.[40] To promote the vacation rentals, property owners and managers could purchase paid listings on one or more of the company's websites as a form of advertising to potential travelers.

Paid listings appear in search results when travelers search for vacation rentals, based on their search criteria.

The new performance-based model represented a second option for travelers wishing to list a home on HomeAway, who could still opt for the original annual subscription model.

In 2016, HomeAway introduced a controversial service fee to be paid by travelers booking through the HomeAway websites.

The service fee currently ranges from six to twelve percent of the total amount for most reservations (excluding taxes and refundable fees), but can be above or below that rate depending on the reservation.

Generally, the higher the reservation amount, the lower the percentage of service fee.

[41]

The company claims the service fee for travelers covers the cost of providing 24/7 customer support, enhanced site and mobile features, plus expanded marketing efforts to generate more exposure to global audiences.

Along with the introduction of the new service fee, HomeAway instituted their Book with Confidence Guarantee for travelers who opt to book and pay directly through the HomeAway platform.

[42]

Also in 2016, the company eliminated its tiered subscription model, whereby owners and property managers would have to pay more for preferred placement within the search results.

Now only a basic annual subscription model is offered as an alternative to the pay-per-booking option, in which owners must pay from five to ten percent of the quoted total rental fee as the cost for each booking.

[43] [44]

HomeAway also introduced a Professional Referral Network of 40 partner companies.

The network’s members assist vacation rental owners in managing their listings, guest inquiries, and reservations, and include Evolve Vacation Rental Network, Southern California Vacation Rentals, and No Worries Vacation Rentals.

Financing

HomeAway announced in November 2006 its $160 million in financing to fund global expansion initiatives, including the acquisition of Vrbo.com (Vacation Rentals by Owner).[11] On November 11, 2008, HomeAway announced it had completed an additional $250 million equity capital raise.[45] The investment was led by Technology Crossover Ventures (TCV) and with existing investors Austin Ventures, Institutional Venture Partners (IVP), and Redpoint Ventures.[46] In 2010, the Wall Street Journal named HomeAway one of the top 10 venture funded companies.[47]

HomeAway has had disputes over compliance with local lodging regulations, similar to competitor Airbnb. Both joined a lawsuit against the city of San Francisco, which was settled in May 2017 when the companies agreed to facilitate registration of all host listings with the city.[48]

References

[1]
Citation Linkinvestors.homeaway.com"HomeAway, Inc. Reports Third Quarter 2014 Financial Results", Financial Report 2014, Retrieved April 11, 2015
Sep 19, 2019, 9:32 PM
[2]
Citation Linkwww.homeaway.com"About HomeAway".
Sep 19, 2019, 9:32 PM
[3]
Citation Linkwww.homeaway.com"HomeAway: How it Works".
Sep 19, 2019, 9:32 PM
[4]
Citation Linkwww.trefis.com"Priceline Could Get Bigger In Vacation Rentals By Acquiring HomeAway".
Sep 19, 2019, 9:32 PM
[5]
Citation Linkwww.homeaway.com"HomeAway.com listings for cabins, condos, castles, villas, barns and farmhouses".
Sep 19, 2019, 9:32 PM
[6]
Citation Linkblogs.wsj.com"HomeAway IPO Prices At $27/Share; Valued At $2.2B".
Sep 19, 2019, 9:32 PM
[7]
Citation Linkinvesting.businessweek.com"homeaway inc (AWAY) Details". Retrieved Jul 26, 2013.
Sep 19, 2019, 9:32 PM
[8]
Citation Linkwww.bizjournals.comAustin Business Journal. "Live the destination: Local company launches vacation rental Web site", Austin Business Journal, June 7, 2006.
Sep 19, 2019, 9:32 PM
[9]
Citation Linkaustin.bizjournals.comAustin Business Journal."HomeAway HQ nabs LEED gold rating", Austin Business Journal, April 15, 2010.
Sep 19, 2019, 9:32 PM
[10]
Citation Linkwww.usmagazine.comUS Weekly. "Exclusive: Chevy Chase, Beverly D'Angelo to Reprise Vacation Roles", US Weekly, November 18, 2009.
Sep 19, 2019, 9:32 PM
[11]
Citation Linkblogs.ft.comNuttall, Chris. "HomeAway makes $250m VC round splash", FinancialTimes.com, November 11, 2008.
Sep 19, 2019, 9:32 PM
[12]
Citation Linkinvestors.homeaway.com"HomeAway, Inc. Reports Fourth Quarter and 2011 Financial Results", Financial Report 2011, Retrieved April 11, 2015
Sep 19, 2019, 9:32 PM
[13]
Citation Linkinvestors.homeaway.com"HomeAway, Inc. Reports Fourth Quarter and Full Year 2012 Financial Results", Financial Report 2012, Retrieved April 11, 2015
Sep 19, 2019, 9:32 PM
[14]
Citation Linkinvestors.homeaway.com"HomeAway, Inc. Reports Fourth Quarter and Full Year 2013 Financial Results", Financial Report 2013, Retrieved April 11, 2015
Sep 19, 2019, 9:32 PM
[15]
Citation Linkrentmoreweeks.comrentmoreweeks (2016-03-19). "New fees from Austin-based HomeAway are 'bait and switch'". The Vacation Rental Marketing Magazine. Retrieved 2019-04-23.
Sep 19, 2019, 9:32 PM
[16]
Citation Linkwww.bizjournals.comAustin Business Journal."Vacation rental site lands $160M, buys competitor", Austin Business Journal November 13, 2006.
Sep 19, 2019, 9:32 PM
[17]
Citation Linkwww.bizjournals.com*Austin Business Journal."HomeAway buys French Web site", Austin Business Journal January 22, 2007.
Sep 19, 2019, 9:32 PM
[18]
Citation Linkwww.bizjournals.comAustin Business Journal."HomeAway continues buying spree", Austin Business Journal May 14, 2007.
Sep 19, 2019, 9:32 PM
[19]
Citation Linkwww.bizjournals.comAustin Business Journal."HomeAway continues buying streak with UK-based acquisition", Austin Business Journal October 2, 2007.
Sep 19, 2019, 9:32 PM
[20]
Citation Linkwww.bizjournals.comAustin Business Journal."HomeAway picks up Homelidays SAS of Paris", Austin Business Journal February 4, 2009.
Sep 19, 2019, 9:32 PM