Hayley Barna is an American entrepreneur and venture capitalist who co-founded Birchbox in 2009 while at Harvard Business School. [2] In 2015, Barna "stepped away from her day-to-day role" at Birchbox, [3] but remains as one of their board members. With Birchbox on her resume, Barna joined First Round, a venture capital firm specializing in seed-stage funding, [4] as their first female partner. [5]


Barna began her career shortly after she graduated from Harvard University joining Bain & Company in New York. [6] She moved to Christie's Hong Kong location where she worked in strategy and then in product management for Amazon.com. [7]

While working towards her MBA at Harvard Business School, Barna met Katia Beauchamp and a friendship was born. So, too, was the idea of Birchbox which Barna founded with Beauchamp. [8] What began as a business plan during B-School turned into a website where they began to acquire customers interested in "an ecommerce experience focused on new product discovery." [9] As of 2015, Birchbox had received over $70 million in venture funding and had one million subscribers. [10] Barna stepped down from her role as co-ceo of Birchbox in 2016, but remained a member of the board. [2]

On February 16, 2016, Barna shared a post on publishing platform medium.com about her first day at First Round stating, "I can’t think of a better place to do this than , which led the seed round in my company Birchbox, and has always put founders first through good times and bad." [2]

Personal life

During her time at Harvard Business School, Barna met her husband, Fredrik Vik Maroe. They wed in 2014 at a private estate located in Staatsburg, New York ​.