H&E naturist (originally Health and Efficiency) is a 92-page monthly commercial magazine focusing on the naturist and nudist lifestyle, through articles on travel, health and culture, as well as various features on arts and books with a naked theme.^[1] This content and focus has sometimes caused it to be accused of appealing to consumers of pornography, although sexual nudity is absent from its pages.

Health & Efficiency was first published in 1900. Back then the magazine covered health topics such as diet, exercise, herbalism and general advice on living a healthy and efficient life.

In the 1920s when nudists began publicising their activities and sun clubs began to form, Health & Efficiency became an early champion of their cause through publishing their letters, articles and photos. Later, this material occupied a greater proportion of the magazine, particularly as it absorbed other naturist and health periodicals, including Health and Vim and Sunbathing and Health Magazine.

After the Second World War, nudism became more popular and the monthly H&E - as it became known - promoted the lifestyle option, and throughout the 1950s and into the 1960s the magazine's reputation as the "nudist bible" grew. H&E's audience was made up of nudists who were members of British clubs and those who used British beaches. A small minority who were able to afford holidays abroad, and sampled French and Yugoslavian nudist facilities, provided H&E with the first "naturists abroad" travel reports. By the 1970s, cheaper foreign travel allowed many more British naturists to visit the south of France, Spain, Greece and Yugoslavia. H&E reflected this change and soon became an international naturist magazine providing news, travel reports, features and photography from around the naturist world.

Over it’s long history notable photographers such as Walter Bird, Stephen Glass^[2], Bertram Park and Yvonne Gregory^[3] have worked for the magazine.

The magazine has had a number of publishers and editors, and has been based in London, Epsom, Goole and Hull.^[4]

The editor was anonymous before George Greenwood.

The magazine makes several appearances in an episode of the BBC series All Creatures Great and Small. "In 'If Wishes Were Horses' I used the Health and Efficiency gag. I used to love that one. From my childhood it was like, 'Wow... nudists!' So when one turned up on the set in an earlier episode, I thought, 'I've got to have Tristan reading this,'" recalled Peter Davison. His character would leave the magazine in the surgery's waiting room in hopes of catching one of the male customers perusing it."^[5] Health and Efficiency Magazine was also used in the British TV show Allo Allo season 7 episode 5 titled the Gestapo Ruins a picnic. In the episode Herr Otto Flick receives his latest copy of Health and Efficiency and begins to tremble while looking at the center fold, he then attempts to phone for the Health and Efficiency calendar.