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G. R. Thanga Maligai

G. R. Thanga Maligai

GRT Jewellers, also known as G R Thanga Maaligai, is a family owned professionally run jeweller based in Chennai, India. The company was established in 1964 in T-Nagar, Chennai, by G Rajendran. GRT currently has a workforce of over 8000 people and 50 jewellery showrooms across India, Dubai and Singapore.

GRT Jewellers
Type
Gold, Platinum, Diamond and Silver Jewellery
GenreJewellers
FoundedSince 1964
FounderG. Rajendran
Headquarters
Chennai
,
India
Number of locations
Chennai, Kancheepuram, Tiruvallur, Chengalpattu, Trichy, Madurai, Virudhachalam, Kumbakonam, Thanjavur, Mayiladuthurai, Dharmapuri, Erode, Salem, Coimbatore, Cuddalore, Puducherry, Tirunelveli, Tuticorin, Tiruvannamalai, Hosur, Hyderabad, Visakhapatnam, Tirupathi, Kakinada, Bangalore, Dubai, Singapore
Area served
India, Dubai and Singapore
Key people
G.Rajendran – Founder G.R.'Ananth' Ananthapadmanabhan – Managing Director G.R.Radhakrishnan – Managing Director
ProductsPrecious Jewellery
DivisionsJewellery, Hotels & Resorts, Education and Renewable energy sources
Websitewww.grtjewels.com [5] www.oriana.com [6]

History

GRT began their operations in 1964, opening a small storefront in the shopping hub of T-Nagar in Chennai (formerly Madras). In subsequent years, under the reigns of G Rajendran’s sons and Managing Directors – G. R. ‘Ananth’ Ananthapadmanabhan and G. R. Radhakrishnan, GRT expanded its operations by opening showrooms in various parts of Tamil Nadu, Andhra Pradesh, Telangana, Bengaluru, and Puducherry, while also venturing into the international market with showrooms in Dubai and Singapore.

GRT opened two flagship showrooms in Chennai at North & South Usman Road with separate floors for Gold, Diamond, Platinum and Silver jewellery and Gemstones exhibits.

Group Brands

GRT Oriana

GRT Oriana caters to the needs of young women of ages 18-35. The collection features gold and diamond jewellery that can be worn as daily wear to offices, classrooms or parties. Oriana’s range of jewellery products can also be found at all GRT showrooms and online.

GRT Silversmith

GRT launched Silversmith to highlight its line of silver collections. GRT Silversmith collections includes a range of silver based ornaments or silver with semi precious stones, beads, miniature glass sculptures, pearl collections and gift options for any occasion.

GRT Samarpan

GRT also specializes in temple work in both Gold and Silver for various temples and deities under the name Samarpan. Some of GRT Samarpan custom made orders can be found in temples like Lord Malayappaswami kreedam, Shree Padmavathi Thayar - Abhaya Hastam, Sri Swamy Ayyapans - Kerala Vilakku .

Awards

Over the years, GRT has won several awards for its service and quality at the national and international levels.

  • "No.1 In South India for Purity of 916 Gold " - BIS Bureau of Indian Standards

  • "Best Diamond Show Room" for four years - De Beers - Group Marketing

  • "No.1 Platinum Retail Outlet in India"  - PGI Platinum Guild International

  • "Best Bridal Jewellery" -  NDTVHINDU LifeStyle Awards

  • "Best Necklace Design" IJ Jewellers Choice Design Awards

  • "Best Earring Design" IJ Jewellers Choice Design Awards

  • "Regional Retailer Of The Year South" IJ Jewellers Choice Design Awards

  • "India's Elite Circle of Excellence" Retail Jeweller India Awards

  • "Special Recognition Award" The National Cyber Safety & Security Standards

  • "Accessory Jewellery Of the Year 2015" IJ Jewellers Choice Design Awards

  • "Best Advertising Campaign - Print Media"  GJTCI Excellence Awards

  • "Best Plain Silver Jewellery of the year 2016"  NJA Awards

  • "Design Excellence - Rings (2016)"  UBM Awards

  • "Design Excellence - Necklace (2016)"  UBM Awards

  • "Most Innovative Marketing Campaign - TV" Retail Jeweller Guild Awards (UBM)

  • "The World's Heaviest Pair of Gold Earrings - (2016)"  GUINNESS WORLD RECORD

  • "Best Bridal Design Over Rs. 15,00,000 - (2016)" IJ Jewellers Choice Design Awards

  • "Digi-dhan Vyapar Yojana"  - Hon. Prime Minister Shri.Narendra Modi

  • "Best Tourist Friendly Jewellery Shop - (2016)" Tamilnadu Tourism Award

  • "Excellence in Retail & Customer Service - (2016)" South India Retails Awards

  • "Most Trusted Legendary Brand - (2017)" Times Retail  Icons Awards 2017

  • "Iconic Brand Rising Star - (2018)" Process Research and Evaluators WCRC INT+

Business Units

GRT is today a diversified business group with interests in hospitality, agriculture, education, trading and renewable energy resources like Solar and Wind energy.

Sourced

  • "GRT now in Visakhapatnam" [7] . The Hindu. 3 May 2010.

  • "GRT Bangle Mela" [8] . The Hindu. 8 September 2012.

  • "Men with the golden touch" [9] . The Hindu Metro Plus. 5 May 2014.

References

[1]
Citation Linkwww.thehindu.com"GRT now in Visakhapatnam"
Sep 26, 2019, 7:43 AM
[2]
Citation Linkwww.thehindu.com"GRT Bangle Mela"
Sep 26, 2019, 7:43 AM
[3]
Citation Linkwww.thehindu.com"Men with the golden touch"
Sep 26, 2019, 7:43 AM
[4]
Citation Linkwww.grtjewels.comOfficial website
Sep 26, 2019, 7:43 AM
[5]
Citation Linkwww.grtjewels.comwww.grtjewels.com
Sep 26, 2019, 7:43 AM
[6]
Citation Linkwww.oriana.comwww.oriana.com
Sep 26, 2019, 7:43 AM
[7]
Citation Linkwww.thehindu.com"GRT now in Visakhapatnam"
Sep 26, 2019, 7:43 AM
[8]
Citation Linkwww.thehindu.com"GRT Bangle Mela"
Sep 26, 2019, 7:43 AM
[9]
Citation Linkwww.thehindu.com"Men with the golden touch"
Sep 26, 2019, 7:43 AM
[10]
Citation Linkwww.grtjewels.comOfficial website
Sep 26, 2019, 7:43 AM
[11]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-termsfor further details.Images/media credited individually (click the icon for details).
Sep 26, 2019, 7:43 AM