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FOREO

FOREO

FOREO is a Swedish multi-national beauty brand established and headquartered Stockholm, Sweden. Founded in 2013, the company produces beauty and oral care products.

FOREO AB
IndustryPersonal Care
Founded2013
HeadquartersStockholm, Sweden
Area served
Worldwide
Key people
Paul Peros (CEO)
ProductsSkincare and oral care
Websitewww.foreo.com
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History

FOREO initiated operations in 2013, [15] and in three years secured a presence in luxury department stores, premium perfumery chains and high-end beauty e-commerce operators across the globe, with a total of over 6.000 placements in more than 50 countries. FOREO's story [16] started with the Luna™, a facial cleansing brush. Spurred by technical curiosity, upon closer inspection of other facial cleansing products, a number of flaws were identified: cleansing was done using abrasive nylon bristles that could potentially lead to excessive exfoliation and make daily use of the product counter-productive, the brush itself was retaining dirt and makeup leftovers, and the form and ergonomics left a lot to be desired.

Technology and Innovation

T-Sonic (transdermal sonic) pulsations that Foreo products use refer to the up to 8,000 pulses per minute that are channelled through a silicone brush across the dermal layer. Silicone brush oscillate at a precision-tuned sonic frequency. [17] These pulsations drive away dead skin cells and makeup residue, as well as 99.5% of dirt and oil, improving the absorption of skincare products, as well as prepare men’s skin for a smoother, closer shave. Silicone touch-points provide a deeper and gentler cleansing when combined with T-Sonic pulsations. Softer, smoother and far less abrasive than bristled brushes, silicone brushes are also up to 35X more hygienic by preventing the build-up of bacteria. The products are waterproof and can be used in the bath or shower.

Products

FOREO's most popular and recognisable product series is the LUNA™, launched in 2013.

[1] The LUNA™ is a face cleansing device which, through pulsations of various intensities, deeply cleanses the face via the medical grade silicone touch points, also featuring an anti-ageing mode which has said to decrease signs of ageing.

The product range also includes the IRIS™ eye massager, the ISSA™, electrical toothbrush launched in 2014, [2] and day and night face cleansers.

The following applies for all FOREO products:

  • ISO 9001 certified

  • 7 quality controls to ensure consistent high-quality

  • CE and EMC-marked

  • Body-safe (Free of additives such as BPA and phthalates)

  • FDA-approved medical grade silicone

  • RoHS-compliant

  • Nonabrasive (Touch points are soft, rounded and nonabrasive, gentle on the skin)

  • Made from nonporous silicone resistant to bacteria build-up

Product List

Skin Care

The FOREO skin care range provides silicone facial cleansing brushes that channel T-Sonic pulsations (up to 8,000 pulses per minute) in various intensity levels for facial cleansing and anti-aging. The ultra-hygienic silicone design is quick drying and nonporous to prevent bacteria buildup. The result is a cleanse that is 35X more hygienic than nylon-bristled brushes. All products are 100% waterproof, with a battery life of 7 months, and no replacement brush heads are needed.

Skin Care – For consumers

  • LUNA™

  • LUNA™ for Men

  • LUNA™ mini

  • LUNA™ 2

  • LUNA™ for Men 2

  • LUNA™ mini 2

  • LUNA™ LUXE

  • LUNA™ PLATINUM for Men

  • IRIS™

  • FOREO DAY & NIGHT CLEANSERS

Skin care – For professionals

  • LUNA™ Pro

  • LUNA™ Professional Set

Oral Care

The ISSA electric toothbrush with silicone bristles, incorporates Sonic Pulse Technology that channels high-intensity pulsations to effectively clean and whiten teeth.

Through the natural properties of silicone, the ISSA [3] helps generate stronger friction to effectively remove plaque, thereby preventing cavities and tartar build-up. The ISSA™ requires no charging dock, is 100% waterproof, has a lightweight and compact body, and its integrated battery lasts up to 365 uses per full charge.

Oral Care – For consumers

  • ISSA™

  • ISSA mini™

  • Accessories

Awards and recognitions

LUNA™

  • Harper's Bazaar - Best of the Best Awards 2015 - Winner: Best Gadget. [4]

  • Victorie De La Beaute Awards - Winner: Victorie De La Beauty Award 2015 [5]

  • Style It Up Beauty Award – Best Beauty Ally

  • The Beauty Shortlist – Best New Beauty Breakthrough 2014. [15]

  • ELLE Sweden Beauty Award - Innovation of the Year 2014. [15]

  • The Beauty Challenger Awards Europe – Best Beauty Accessory 2014. [15]

  • Yo Dona International Awards – Best Beauty Tool 2014. [15]

  • Salón Look Premios Galería de Innovación – Beauty Industry Trade Show 2014.

LUNA™ for Men

  • Men's Health – Grooming Tool of the Year 2014. [15]

ISSA™

  • The A'Design Award and Competition - Winner - Beauty, Personal Care and Cosmetic Products Design Category 2013 _2014 [15]

References

[1]
Citation Linken.wikipedia.orgThe original version of this page is from Wikipedia, you can edit the page right here on Everipedia.Text is available under the Creative Commons Attribution-ShareAlike License.Additional terms may apply.See everipedia.org/everipedia-terms for further details.Images/media credited individually (click the icon for details).
Jul 6, 2016, 7:25 AM
[2]
Citation Linkharpersbazaar.com"Could this new brush replace your Clarisonic?"
Jul 6, 2016, 7:25 AM
[3]
Citation Linkgeekbeat.tv"Swedish innovator FOREO releases the reinvention of the toothbrush: the ISSA"
Jul 6, 2016, 7:25 AM
[4]
Citation Linkforbes.com"Foreo Rethinks the $200 Toothbrush"
Jul 6, 2016, 7:25 AM
[5]
Citation Linkharpersbazaar.co.uk"Harper's Bazaar - Best of the Best Awards 2015 - Winner: Best Gadget."
Jul 6, 2016, 7:25 AM
[6]
Citation Linkvictoiresdelabeaute.com"Victorie De La Beaute Awards - Winner: Victorie De La Beauty Award 2015"
Jul 6, 2016, 7:25 AM
[7]
Citation Linkthebeautyshortlist.com"The Beauty Shortlist – Best New Beauty Breakthrough 2014."
Jul 6, 2016, 7:25 AM
[8]
Citation Linkelle.se"ELLE Sweden Beauty Award – Innovation of the Year 2014."
Jul 6, 2016, 7:25 AM
[9]
Citation Linkbeautychallenger.com"The Beauty Challenger Awards Europe – Best Beauty Accessory 2014."
Jul 6, 2016, 7:25 AM
[10]
Citation Linkelmundo.es"Yo Dona International Awards – Best Beauty Tool 2014."
Jul 6, 2016, 7:25 AM
[11]
Citation Linkneimanmarcus.com"Grooming Tool of the Year 2014"
Jul 6, 2016, 7:25 AM
[12]
Citation Linkcompetition.adesignaward.com"Beauty, Personal Care and Cosmetic Products Design Category 2013 _2014"
Jul 6, 2016, 7:25 AM
[13]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comLuna 2 - Skin care product
Jul 6, 2016, 7:25 AM
[14]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comLuna 2 mini - Skin care product
Jul 6, 2016, 7:25 AM
[15]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comIssa Hybrid - Oral care product
Jul 6, 2016, 7:25 AM
[16]
Citation Linkdrugstorenews.com"With business in the U.K. and Asia markets since its inception in 2013"
Jul 6, 2016, 7:25 AM
[17]
Citation Linksfchronicle.com"Brushing up on skin care with line of facial cleansers"
Jul 6, 2016, 7:25 AM
[18]
Citation Linkthebeautybrains.com"Are sonic facial cleansers better for your skin?"
Jul 6, 2016, 7:25 AM