FOREO is a Swedish multi-national beauty brand established and headquartered Stockholm, Sweden. Founded in 2013, the company produces beauty and oral care products.

FOREO initiated operations in 2013, ^[15] and in three years secured a presence in luxury department stores, premium perfumery chains and high-end beauty e-commerce operators across the globe, with a total of over 6.000 placements in more than 50 countries. FOREO's story ^[16] started with the Luna™, a facial cleansing brush. Spurred by technical curiosity, upon closer inspection of other facial cleansing products, a number of flaws were identified: cleansing was done using abrasive nylon bristles that could potentially lead to excessive exfoliation and make daily use of the product counter-productive, the brush itself was retaining dirt and makeup leftovers, and the form and ergonomics left a lot to be desired.

T-Sonic (transdermal sonic) pulsations that Foreo products use refer to the up to 8,000 pulses per minute that are channelled through a silicone brush across the dermal layer. Silicone brush oscillate at a precision-tuned sonic frequency. ^[17] These pulsations drive away dead skin cells and makeup residue, as well as 99.5% of dirt and oil, improving the absorption of skincare products, as well as prepare men’s skin for a smoother, closer shave. Silicone touch-points provide a deeper and gentler cleansing when combined with T-Sonic pulsations. Softer, smoother and far less abrasive than bristled brushes, silicone brushes are also up to 35X more hygienic by preventing the build-up of bacteria. The products are waterproof and can be used in the bath or shower.

FOREO's most popular and recognisable product series is the LUNA™, launched in 2013.

^[1] The LUNA™ is a face cleansing device which, through pulsations of various intensities, deeply cleanses the face via the medical grade silicone touch points, also featuring an anti-ageing mode which has said to decrease signs of ageing.

The product range also includes the IRIS™ eye massager, the ISSA™, electrical toothbrush launched in 2014, ^[2] and day and night face cleansers.

The following applies for all FOREO products:

The FOREO skin care range provides silicone facial cleansing brushes that channel T-Sonic pulsations (up to 8,000 pulses per minute) in various intensity levels for facial cleansing and anti-aging. The ultra-hygienic silicone design is quick drying and nonporous to prevent bacteria buildup. The result is a cleanse that is 35X more hygienic than nylon-bristled brushes. All products are 100% waterproof, with a battery life of 7 months, and no replacement brush heads are needed.

The ISSA electric toothbrush with silicone bristles, incorporates Sonic Pulse Technology that channels high-intensity pulsations to effectively clean and whiten teeth.

Through the natural properties of silicone, the ISSA ^[3] helps generate stronger friction to effectively remove plaque, thereby preventing cavities and tartar build-up. The ISSA™ requires no charging dock, is 100% waterproof, has a lightweight and compact body, and its integrated battery lasts up to 365 uses per full charge.