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Ero kawaii

Ero kawaii

Ero kawaii ( エロ可愛い, literally "erotic cute"), or erokawa, is a Japanese subculture that draws on Western notions of sexiness, in contrast to the popular cuteness (kawaii) trend. The term, coined in 2005, is a fusion of ero (shortened from the English word "erotic", which has negative connotations in Japanese culture) and the lighter kawaii , meaning "cute".


Ero kawaii started with singer Kumi Koda using the term to describe her own style.

See also

  • Enjo kōsai


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Jul 4, 2016, 7:00 PM
Citation Linkweb-jpn.orgBuzzword: ero-kakkoii
Jul 4, 2016, 7:00 PM
Citation Linkuniorb.com""Erotic-Cool" Culture in Japan"
Jul 4, 2016, 7:00 PM