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Ebony (magazine)

Ebony (magazine)

Ebony is a monthly magazine for the African-American market. It was founded by John H. Johnson in Chicago and has published continuously since the autumn of 1945. A digest-sized sister magazine, Jet, was founded by the Johnson Publishing Company in 1951.[4] After 71 years, in June 2016, Johnson sold the publications to private equity firm Clear View Group. The new publisher is known as Ebony Media Corporation.[5][6]

Editor-in-chiefTracey Ferguson
Former editorsKierna MayoBryan Monroe
CategoriesLifestyle magazine
Total circulation(2017)1,333,421[1]
FounderJohn H. Johnson
First issueNovember 1, 1945[2]
CompanyEbony Media Operations, LLC (2016–present)Johnson Publishing Company(1945–2016)
CountryUnited States
Based inLos Angeles,California, U.S.[3]


Ebony was founded by John H. Johnson in 1945.[7][8] The magazine has evolved over the years; in 1985 Ebony Man was started.[8] In 2010 it began a redesign process to update its longtime brand. In the past, the magazine was persistently upbeat, much like its postwar contemporary Life. Ebony, edited by John H. Johnson, has striven always to address African-American issues, personalities and interests in a positive and self-affirming manner. Its cover photography has focused on prominent African American public figures, including actors and entertainers, and politicians, such as Dorothy Dandridge, Lena Horne, Diana Ross, Michael Jackson, former U.S. Senator Carol Moseley Braun of Illinois, U.S. First lady Michelle Obama, Beyoncé Knowles, Tyrese Gibson, and Tyler Perry.

For decades, advertisers created ads specifically for Ebony, which featured black models using their products. In the 21st century, many ads in widespread publications already feature black people; Ebony contributes to diversity by also running ads that feature non-black models.

In November 2010, the magazine featured a special 65th-anniversary edition cover featuring Taraji P. Henson, Samuel L. Jackson, Usher and Mary J. Blige. A second cover showcased Nia Long atop a birthday cake – Marilyn Monroe-style. The issue included eight cover recreations from historic and iconic previous covers of Ebony. Blair Underwood posed inside, as did Omar Epps and Jurnee Smollett. Mary J. Blige used her 1940s-style image from Ebony to update her Twitter profile picture.

National Public Radio marked this anniversary edition as the beginning of redesign of Ebony. Former White House Social Secretary Desiree Rogers, of the Obama administration, had become the CEO of the magazine.[9] In August 2008 the magazine had published a special eight-cover edition featuring the "25 Coolest Brothers of All Time". The lineup featured Jay-Z, Barack Obama, Prince, Samuel L. Jackson, Denzel Washington, Marvin Gaye, Muhammad Ali and Billy Dee Williams.[10]

In the 21st century, Ebony frequently makes headlines in the blogosphere and in the mainstream press. The November 2011 cover featured a pregnant Nia Long, reminiscent of the iconic image of actress Demi Moore featured naked while pregnant on a magazine cover two decades before. Some of Ebony′s more conservative readers disagreed with the cover choice, stating it inappropriate to feature an unwed, pregnant woman on the cover. The cover was featured in US Weekly and in a five-minute segment on CNN. Recent issues questioned whether President Obama was still right for black America and whether biracial Americans need more acknowledgement in today's society.

In December 2008, Google announced that it was scanning back issues for Google Book Search; all issues from November 1959 to December 2008 are available for free.[11] In 2010, the Johnson Publishing Company sold its historic building to Columbia College Chicago. It moved into a new building in 2011. In 2016, the company sold Ebony and Jet to private equity firm Clear View Group, but retained its Fashion Fair Cosmetics business and its historic Ebony and Jet photo archives.[12][13] In July 2019, three months after Johnson Publishing filed for Chapter 7 Bankruptcy liquidation, it sold its historic Ebony and Jet photo archives (prints and negatives) to a consortium of foundations to be made available to the public.[14][15] Ebony each year selects the "100 Most Influential Blacks in America".

See also

  • Essence

  • Jet


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