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E! (an initialism for Entertainment Television) is an American pay television channel that is owned by the NBCUniversal Cable Entertainment Group division of NBCUniversal, a subsidiary of Comcast.

As of January 2016, E! is available to 92.4 million households in America.[1]

E! Logo 2012.svg
LaunchedJuly 31, 1987 (1987-07-31)
Owned by
  • NBCUniversal Cable Entertainment Group
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
SloganPop of Culture
CountryUnited States
Broadcast areaNationwide
HeadquartersLos Angeles, California, U.S.
Formerly calledMovie Time (1987–1990)
Sister channel(s)
  • Bravo
  • Oxygen
  • Syfy
  • Universal Kids
  • USA Network
Websitewww.eonline.com [19]
  • Channel 236 (HD)
Dish NetworkChannel 114 (HD)
DirecTV (Latin America)Channel 222 (SD)
Channel 1222 (HD)
Dish Network MexicoChannel 248
Foxtel (Australia)Channel 125
Austar (Australia)Channel 125
Sky Network Television (New Zealand)Channel 14
DStv (South Africa)Channel 124
TrueVisions (Thailand)Channel 63
Astro Nusantara (Indonesia)Channel 46
Astro (Malaysia)
  • Channel 712 (SD)
  • Channel 742 (HD)
Dialog (Sri Lanka)Channel 100
Sky Brasil (Brazil)Channel 33
Vivo TV (Brazil)Channel 362
Oi TV (Brazil)Channel 133
yes (Israel)Channel 37
Indovision (Indonesia)Channel 242
Bell TV (Canada)Channel 621
TVCable (Ecuador)Channel 20
Cignal Digital TV (Philippines)Channel 61
Available on most cable providersCheck local listings for channels
StarHub TV (Singapore)Channel 441 (HD)
HOT (Israel)Channel 31
TelstraClear InHomeTV (New Zealand)Channel 14
SkyCable (Philippines)
  • Channel 57 (SD)
  • Channel 207 (HD)
First Media (Indonesia)Channel 70
Destiny Cable (Philippines)
  • Channel 57 (SD)
  • Channel 207 (HD)
Cablelink (Philippines)Channel 33
MediaNet (Maldives)Channel 815 (HD)
Kbro (Taiwan)Channel 235 (HD)
Net Digital (Brazil)
  • Channel 50 (SD)
  • Channel 550 (HD)
Virgin Media (UK)Channel 156
AT&T U-Verse
  • Channel 134 (SD)
  • Channel 1134 (HD)
Verizon FiOS
  • Channel 196, 1640 (SD)
  • Channel 696 (HD)
now TV (Hong Kong)Channel 506 (HD)
Fetch TV (Australia)Channel 118
Singtel TV (Singapore)Channel 328 (HD)
Zazeen (Canada)Channel 111 (HD)
VMedia (Canada)Channel 71 (HD)
Claro (Dominican Republic)Channel 204 (SD)
Streaming media
Sling TVInternet Protocol television
PlayStation VueInternet Protocol television
DirecTV NowInternet Protocol television
YouTube TVInternet Protocol television
Fubo TVInternet Protocol television
HuluInternet Protocol television



E! was originally launched on July 31, 1987, as Movietime, a service that aired movie trailers, entertainment news, event and awards coverage, and interviews as an early example of a national barker channel.[2] The channel was founded by Larry Namer and Alan Mruvka.[3][4] Early Movietime hosts included Greg Kinnear, Paula Abdul, Katie Wagner, Julie Moran, Suzanne Kay (daughter of Diahann Carroll), Mark DeCarlo, Sam Rubin and Richard Blade.


Controlling ownership was originally held by a consortium of five cable television providers (Comcast, Continental Cablevision, Cox Cable, TCI, and Warner Cable), HBO/Warner Communications, and various founding shareholders, with HBO directly programming and managing the network. In 1989, after Time-Life bought Warner Communications to fend off a takeover bid by Paramount, the new Time Warner company held four of the eight major ownership positions and took over management control of Movietime and renamed the network as E!: Entertainment Television on June 1, 1990; this name change was made to emphasize its widening coverage of the celebrity–industrial complex, contemporary film, television and music, daily Hollywood gossip, and fashion.

In 1997, Comcast, one of the minority partners, teamed up with Disney/ABC Cable Networks to buy the channel after Time-Warner had exercised their put agreement.[5] Comcast increased the ownership stakes in the network through mergers with forerunners of TCI and Continental under various circumstances. In November 2006, Comcast acquired Disney's 39.5% share of E! for $1.23 billion to gain full ownership of the network as part of a broader programming carriage agreement between Disney/ABC and Comcast.[6]

In January 2011, Comcast Entertainment Group, the company's television unit, became a division of the NBCUniversal Television Group, after Comcast acquired a 51% majority stake in NBCUniversal from General Electric.[7] E!'s only sister networks prior to the NBC Universal merger were the now-defunct channels Style Network (then Esquire Network) and G4, along with Comcast's sports networks: Versus, Comcast SportsNet and Golf Channel. In the case of Versus, E! staff produced that network's Sports Soup and G4's Web Soup, while the Orlando-based Golf Channel featured no crossovers with E! at all due to incompatible audiences and operations. Versus and Golf Channel were taken under the direct control of the NBC Sports division, with the former being renamed NBC Sports Network in January 2012, and are no longer connected to their former sister networks beyond advertising and in-house operations.

On July 9, 2012, the channel introduced a revised logo (the first change to its logo since the network rebranded as E! in 1990), removing the exclamation mark background behind the "E" but keeping the exclamation point underneath, along with a new slogan "Pop of Culture", which coincided with the launch of the new series Opening Act. The network also started the process of introducing scripted programming (the first series, The Royals, premiering in March 2015), in addition to its existing reality and documentary series. The changes were announced during E!'s programming upfront presentation on April 30, 2012.[8]



E! is one of the few U.S. general-entertainment cable channels that broadcasts a daily news program; its flagship entertainment news program is E! News, which debuted on September 1, 1991. The weekday program (which also has an hour-long weekend edition) features stories and gossip about celebrities, and the film, music and television industries, and has been broadcast under various formats since its launch, even being aired live for a time during the mid-2000s. It was first hosted by Dagny Hultgreen. Steve Kmetko was a host from 1994-2002. It has been hosted by Terrence Jenkins and Giuliana Rancic since 2012 and 2006, respectively, with Ryan Seacrest (who co-anchored the program from 2006 to 2012) serving as managing editor of the news operation.

E! News was the only entertainment news show on the channel for much of its history until 2006, when the channel launched The Daily 10, hosted by Sal Masekela and Catt Sadler (Debbie Matenopoulos also co-hosted from the show's inception until 2008); the series was cancelled in September 2010 after E! announced that the weekday editions of E! News would be expanded to one hour starting on October 25, 2010.[9]

E! also carried a simulcast of business news channel Bloomberg Television from 2004 to January 2009, when the latter network had expanded its cable and satellite carriage to a level that allowed the discontinuation of the simulcast.

Outside E! News telecasts, the channel runs an E! News–branded news ticker displaying entertainment news headlines each half-hour during regular programming; fast-breaking entertainment headlines (such as a celebrity arrest or death) may also be displayed on a ticker, during any program when warranted.

Original series

E! is known for its live red carpet pre-shows for the industry's three prominent award shows, the Primetime Emmy Awards, the Golden Globe Awards, and the Academy Awards, and were famous for their fashion critiques by Joan Rivers; Rivers also hosted post-awards specials under the title Fashion Police, which became a regular weekly series in September 2010. In April 2017, it was announced that E! had acquired the People's Choice Awards, which will move to the network from CBS in 2018 with a new November scheduling. The network promoted that the show would be given an "end-to-end" experience that will leverage its existing experience in awards show coverage.[10][11]

The network also produces many documentary and biographical series, most notably E! True Hollywood Story; many of E!'s original specials are entertainment-related ranging from light fare (such as 25 Cutest Child Stars All Grown Up) to serious fare (such as 15 Most Unforgettable Hollywood Tragedies). It also produces specials centering on investigative and crime stories including E! Investigates, which features topical investigative reports on subjects ranging from child prostitution to teenage pregnancy.

In recent years, the network has become known for its reality television programs. Its most popular series for over a decade has been Keeping Up with the Kardashians, which spawned eight spin-off series and countless specials. Other original reality programming airing on the network currently includes Total Divas, a series featuring the WWE's Bella Twins, Hollywood Medium with Tyler Henry, the plastic surgery repair series Botched, Very Cavallari with Kristin Cavallari and her husband Jay Cutler, and Ladygang, a television version of the popular podcast.

E! has had five comedy programs: the late night talk show Chelsea Lately, hosted by comedian Chelsea Handler, its scripted/improvised spin-off After Lately, and The Soup (based on the popular 1991-2002 E! series Talk Soup), featuring clips of the previous week's TV shows with humorous commentary delivered by the host, actor/comedian Joel McHale. Handler also produced Love You, Mean It, a weekly comedic look at pop culture hosted by Whitney Cummings, and a nightly talk show from actress Busy Philipps, Busy Tonight.

Acquired series and films

Over the years, E! has occasionally run acquired programming including reruns of Alice, Absolutely Fabulous, 20/20 lifestyle-based interview shows from ABC (since removed under NBCUniversal ownership), and edited 60-minute versions of Saturday Night Live, though fewer of these programs currently air.[12] The only programming currently airing on E! that it does not produce are broadcast standards-edited reruns of the former HBO series Sex and the City originally carried by HBO's sister network TBS, and feature films that air under the banner "Movies We Love"; the latter was part of a since-abandoned initiative by the network to use films to increase the network's ratings, though the branding remains, and low and mid-grossing female focused films from the Universal Pictures library usually receive their basic cable premiere on E!, with higher-grossing films premiering on USA Network. The network has aired same-week runs of NBC series (such as The Voice, Fashion Star, Whitney, and Are You There, Chelsea?), and in the past aired previews of G4 programming to give that network an extended promotional platform due to their lowered carriage when it was removed from DirecTV in November 2010.[12]


E! HD is a high definition simulcast feed of E! launched on December 8, 2008 in Comcast's default 1080i resolution format. Currently, the network's entire original programming roster post-2010 is carried in high definition, along with most films. Available on the vast majority of pay television providers, it is downscaled at the provider headend level to provide a standard definition equivalent for those systems.[12]

During E!'s run as a broadcast service in Canada, the E! Ontario version of the service until the December 2008 discontinuation of the E! broadcast television system was available in HD over Hamilton, Ontario-based CHCH-TV (channel 11) on its channel 18 ATSC digital signal, though the majority of E!'s programming outside American primetime series before the shutdown of the television system was not available in the format.[12]

E! Online

E! Online is the online arm of E!, featuring live updates on entertainment news stories; the website includes an online-only entertainment news bulletin titled E! News Now, which is updated each weekday. The website also provides live streaming video of major red carpet events including movie premieres and award shows such as the Academy Awards and the Emmys, along with some blogs involving shows such as The Soup. Columnists featured on the website include Kristin dos Santos (the "Watch with Kristin" television blog), Ted Casablanca ("The Awful Truth" gossip blog), and Marc Malkin (writer of an eponymous gossip blog and host of a daily video blog on the site).

As part of the rebrand of the cable channel on July 9, 2012, EOnline.com was redesigned for HTML5, including tablet and mobile devices.[13]

International versions



Unlike most international cable channels that have licensed an American cable channel's branding and programming, E! has existed as two separate television channels in Canada – in both broadcast and pay television forms.[12]

On September 7, 2007, Canwest Global Communications rebranded its CH television system as E! CH originally launched on February 12, 2001 by CHCH/Hamilton, Ontario as a secondary service of the Global Television Network; the CH/E! system would later include four additional Canwest-owned stations in Quebec (CJNT/Montreal), British Columbia (CHEK/Victoria and CHBC/Kelowna) and Alberta (CHCA/Red Deer), and three affiliates owned by Jim Pattison Group in British Columbia (CKPG/Prince George and CFJC/Kamloops) and Alberta (CHAT/Medicine Hat). The E! television system shut down on September 1, 2009 due to low ratings and corporate financial difficulties that eventually led to Canwest filing for bankruptcy protection and selling its properties to Shaw Media for $6.7 million USD; the E! owned-and-operated stations experienced varied fates (CHCH and CJNT were sold to Channel Zero, CHEK was sold to an employee-led group; CHBC remained with Canwest and was converted into a Global O&O, and CHCA ceased operations outright), while the Pattison Group stations affiliated with the Rogers Media-owned Citytv system.[12] As E!, local news and other regional programming, as well as most local community sponsorships on the O&O stations, used local branding (incorporating the callsign branding scheme common with Canadian stations not owned by a network or television system).[12] This decision was at least partly made to avoid confusion with E! News, but likely intended to ensure that local newscasts were not perceived as celebrity-oriented.[12]

The E! brand would later return to Canada on November 1, 2010, when CTVglobemedia (whose assets are now owned by Bell Media) signed a multi-year/multi-platform agreement with Comcast to rebrand Category 2 specialty channel Star! (which had a similar format to E! U.S. and had carried some of its programming prior to the 2007 rebranding of CH) into a Canadian version of E! on November 29, 2010.




E! is broadcast in Israel by cable provider HOT and by satellite provider yes.


Some of E! programs started to air on Cinema Television during its inception by RMN (thru UHF Channel 31; now acquired by BEAM).[14] But in 2000, both RMN and E! announced its partnership to relaunch CTV into E! Philippines.[15] It was originally broadcast 24 hours a day, but eventually reduced in 2001 to a primetime 6-midnight block, before ending in 2003. Some of E!'s programs were brought to the Philippines and remade in a local version, one of which was Wild On! Philippines.

Three years after the relaunch as a standalone cable channel,[16] E! produced its very first original reality series in Asia, It Takes Gutz to Be A Gutierrez starring the Gutierrez family.

South Korea


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