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Dr. Scholl's

Dr. Scholl's

Dr. Scholl's is a footwear and orthopedic foot care brand owned by Bayer in the North and Latin American markets, and by Aurelius AG in its remaining markets worldwide. The brand in the North and Latin American markets was owned by Merck & Co. through its predecessor Schering-Plough until they sold it to Bayer on October 1, 2014.[1] Aurelius AG bought the brand for all other markets from Reckitt Benckiser on July 21, 2014.[2]

Dr. Scholl's
Product typeFootwear
OwnerBayer (North America and Latin America)
Aurelius AG (other markets)
CountryChicago, United States
Introduced1906
MarketsWorldwide
Previous ownersSchering-Plough
SSL International (Merck) (Reckitt Benckiser)
Websitewww.drscholls.com [11]

History

1923 newspaper ad for Dr Scholl's Zino-pads for corns.

1923 newspaper ad for Dr Scholl's Zino-pads for corns.

Podiatrist William Mathias Scholl started the brand in 1906.[3] The original company expanded globally to design and patent over 1,000 foot care products and became a member of the Fortune 500 in 1971. That same year, the company went public.[4]

In 1979, Schering-Plough bought the Dr. Scholl's brand.[4] In 1984, Schering-Plough sold the global brand and non-North American operations to European Home Products, who manufacture and distribute footwear and foot care products under the Scholl brand.[5]

Scholl Brand

In 2010, Reckitt Benckiser Group purchased the Scholl brand from SSL International.[6] In 2014, Aurelius, a German private equity firm, purchased the international rights to the Scholl brand from Reckitt Benckiser, excluding the Americas.[7]

Dr. Scholl's Brand

In 2009, Merck & Co purchased the Dr. Scholl's brand as part of its acquisition of Schering-Plough.[8] Under parent Merck & Co., Schering-Plough imports the product line from China and has a North American distribution agreement with the Brown Shoe Company. Bayer bought Dr. Scholl's in 2014 as part of its acquisition of Merck & Co's consumer health unit.[9] This acquisition gave them the rights to the business in North and South America.[7] In July 2019, Bayer sold Dr. Scholl's to Yellow Wood Partners for $585 million.[9]

References

[1]
Citation Linkwww.press.bayer.com"Bayer closes acquisition of consumer care business of Merck & Co., Inc", 8/1/2014 Press release
Sep 21, 2019, 7:53 PM
[2]
Citation Linkwww.noodls.com"AURELIUS Group to acquire Scholl’s footwear division from Reckitt Benckiser Group plc", 7/21/2014 Press release
Sep 21, 2019, 7:53 PM
[3]
Citation Linkportal.issn.orgNewman, Andrew Adam (2010-03-31). "Dr. Scholl's Expands Its Insole Campaign". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[4]
Citation Linkportal.issn.orgHonan, William H. (2002-03-23). "William Scholl, 81, Designer Of a Sandal That Set a Trend". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[5]
Citation Linkportal.issn.orgReuters (1987-06-27). "COMPANY NEWS; Schering to Sell Foreign Assets". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[6]
Citation Linkwww.wsj.comChaudhuri, Saabira. "Failed Foot-Care Gadget Trips Up Reckitt". WSJ. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[7]
Citation Linkwww.reuters.com"Aurelius buys Scholl shoe business from Reckitt Benckiser". Reuters. 2014-07-21. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[8]
Citation Linkportal.issn.orgSinger, Natasha (2009-03-09). "Merck to Buy Schering-Plough for $41 Billion". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[9]
Citation Linkwww.bizjournals.comRizvic, Veneta (23 July 2019). "Bayer agrees to sells its Dr. Scholl's Business". www.bizjournals.com. Retrieved 2019-08-28.
Sep 21, 2019, 7:53 PM
[10]
Citation Linkwww.drscholls.comOfficial website
Sep 21, 2019, 7:53 PM
[11]
Citation Linkwww.drscholls.comwww.drscholls.com
Sep 21, 2019, 7:53 PM
[12]
Citation Linkwww.press.bayer.com"Bayer closes acquisition of consumer care business of Merck & Co., Inc"
Sep 21, 2019, 7:53 PM
[13]
Citation Linkwww.noodls.com"AURELIUS Group to acquire Scholl’s footwear division from Reckitt Benckiser Group plc"
Sep 21, 2019, 7:53 PM
[14]
Citation Linkwww.nytimes.com"Dr. Scholl's Expands Its Insole Campaign"
Sep 21, 2019, 7:53 PM
[15]
Citation Linkwww.worldcat.org0362-4331
Sep 21, 2019, 7:53 PM
[16]
Citation Linkwww.nytimes.com"William Scholl, 81, Designer Of a Sandal That Set a Trend"
Sep 21, 2019, 7:53 PM
[17]
Citation Linkwww.worldcat.org0362-4331
Sep 21, 2019, 7:53 PM
[18]
Citation Linkwww.nytimes.com"COMPANY NEWS; Schering to Sell Foreign Assets"
Sep 21, 2019, 7:53 PM
[19]
Citation Linkwww.worldcat.org0362-4331
Sep 21, 2019, 7:53 PM
[20]
Citation Linkwww.wsj.com"Failed Foot-Care Gadget Trips Up Reckitt"
Sep 21, 2019, 7:53 PM