Everipedia Logo
Everipedia is now IQ.wiki - Join the IQ Brainlist and our Discord for early access to editing on the new platform and to participate in the beta testing.
Chermayeff & Geismar & Haviv

Chermayeff & Geismar & Haviv

Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom) NBC, Mobil, Merck, Armani Exchange, Smithsonian Institution, PBS, Showtime, NYU, Barneys New York, Chase Bank, National Geographic, Univision

Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom) NBC, Mobil, Merck, Armani Exchange, Smithsonian Institution, PBS, Showtime, NYU, Barneys New York, Chase Bank, National Geographic, Univision

Chermayeff & Geismar & Haviv (formerly Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.[1]

Chermayeff & Geismar & Haviv
Formerly
Brownjohn, Chermayeff & Geismar (1957-1959)
Chermayeff & Geismar (1959-2006)
Type
Partnership
IndustryCorporate identity
Founded1957 (1957)in New York City
FounderTom Geismar and Ivan Chermayeff
HeadquartersNew York City
Key people
  • Tom Geismar (Founding Partner)
  • Ivan Chermayeff (Founding Partner, 1957-2017)
  • Sagi Haviv (Partner)
  • Mackey Saturday (Principle Designer)
Websitecghnyc.com [31]
imgimgimgimgimgimgimg

About

It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm, and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979.[2][3] Chermayeff died on December 3, 2017 at the age of 85.[4][5]

In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016.[6]

In recent years, the firm created identities for the US Open tennis tournament,[7]Animal Planet,[8] the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press, State Farm, Grupo Imagen TV (Mexico), L.A. Reid's Hitco Entertainment,[9] Leonard Bernstein at 100[10], and other major institutions.

The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy Award-winning PBS documentary series Carrier[11]and in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.

Recently Published Books

In 2018 Sagi Haviv, Tom Geismar and Ivan Chermayeff co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual (ISBN 0692955232).[12]

In 2011 Haviv, Geismar and Ivan Chermayeff co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).

National Design Award

In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s Cooper-Hewitt, National Design Museum.[13]

Visual Identities Designed

See also

  • List of AIGA medalists

  • Serge Chermayeff

  • Robert Brownjohn

  • Peter Chermayeff LLC

Further reading

  • Excerpt of Identify in Fast Co. Design [32]

  • How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012 [33]

  • What A Campaign Logo Is Really Saying in Bloomberg Politics [34]

  • Campaign Logos in Review, NBC [35]

  • Interview with Haviv on Bloomberg Businessweek [36]

  • How To Create An Iconic Trademark, Salon Magazine [37]

  • New York Times announcing Sagi Haviv's name being added to the firm's masthead [38]

  • Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives [39]

  • New York Times Profile [40]

  • New York Times Feature [41]

  • New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001) [42]

  • New York Times piece on Lincoln Center logo [43]

  • Chermayeff and Geismar Recognition 1979 AIGA Medal [44]

  • LogoDesignLove Profile [45]

  • Logomotion [46]

  • Interview with Sagi Haviv [47]

References

[1]
Citation Linkwww.cghnyc.comChermayeff & Geismar & Haviv website
Sep 19, 2019, 9:41 PM
[2]
Citation Linkopenlibrary.orgChermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing:, New York; Graphis, Inc.
Sep 19, 2019, 9:41 PM
[3]
Citation Linkopenlibrary.orgChermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar, New York; Princeton Architectural Press.
Sep 19, 2019, 9:41 PM
[4]
Citation Linkportal.issn.orgFox, Margalit (2017-12-04). "Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies". The New York Times. ISSN 0362-4331. Retrieved 2018-02-18.
Sep 19, 2019, 9:41 PM
[5]
Citation Linkquartzy.qz.com"Ivan Chermayeff, who defined the look of corporate America, has died". Quartzy. Retrieved 2018-02-18.
Sep 19, 2019, 9:41 PM
[6]
Citation Linkwww.printmag.comAmanda Aszman, "Designer of the Week: Mackey Saturday," Print, April 28, 2016.
Sep 19, 2019, 9:41 PM
[7]
Citation Linkwww.usopen.orgUS Open Tennis announces new logo
Sep 19, 2019, 9:41 PM
[8]
Citation Linkcorporate.discovery.comDiscovery Channel announces new brand identity for Animal Planet
Sep 19, 2019, 9:41 PM
[9]
Citation Linkwww.underconsideration.comUnderConsideration Review of Hitco logo
Sep 19, 2019, 9:41 PM
[10]
Citation Linkleonardbernstein.comThe Leonard Bernstein Office announces "Leonard Bernstein at 100"
Sep 19, 2019, 9:41 PM
[11]
Citation Linkwww.pbs.orgCarrier film credits
Sep 19, 2019, 9:41 PM
[12]
Citation Linkstandardsmanual.comStandards Manual / Identity: Chermayeff & Geismar & Haviv
Sep 19, 2019, 9:41 PM
[13]
Citation Linkwww.cooperhewitt.org"2014 National Design Award Winners," Cooper Hewitt, 2014.
Sep 19, 2019, 9:41 PM
[14]
Citation Linkwww.fastcodesign.comExcerpt of Identify in Fast Co. Design
Sep 19, 2019, 9:41 PM
[15]
Citation Linkwww.bloomberg.comHow To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012
Sep 19, 2019, 9:41 PM
[16]
Citation Linkwww.bloomberg.comWhat A Campaign Logo Is Really Saying in Bloomberg Politics
Sep 19, 2019, 9:41 PM
[17]
Citation Linkwww.nbcnews.comCampaign Logos in Review, NBC
Sep 19, 2019, 9:41 PM
[18]
Citation Linkwww.youtube.comInterview with Haviv on Bloomberg Businessweek
Sep 19, 2019, 9:41 PM
[19]
Citation Linkwww.salon.comHow To Create An Iconic Trademark, Salon Magazine
Sep 19, 2019, 9:41 PM
[20]
Citation Linkwww.nytimes.comNew York Times announcing Sagi Haviv's name being added to the firm's masthead
Sep 19, 2019, 9:41 PM