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Brit + Co

Brit + Co

Brit + Co is a San Francisco-based website and lifestyle brand and website focused on accessible DIY crafts for women. The company was founded by Brit Morin in 2011.[1]

Brit + Co
Type
Private
IndustryInternet commerce and media
Founded2011
FounderBrit Morin
Headquarters
ServicesMedia company
Websitebrit.co [15]

History

Brit + Co was founded in late 2011 by Brit Morin, who serves as CEO.[1]

In 2016, the company hired Jill Braff, a former manager of Ellen Digital Ventures, as its new president.[2][3] Jeff Jones, former Target CMO and Uber President, joined the company as an advisor in 2017.[4][5][6]

In April 2019 it was announced that the company was laying off most of its staff in order to reorganize the business for efficiency.[2][7]

Funding & acquisitions

By 2017, it was reported that Brit + Co had received $45 million in venture capital funding from investors like Verizon Ventures and Marissa Mayer.[3][8]

The company raised $1.25 million in initial seed funding in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners.[9]

Led by Intel Capital, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.[10]

Experiential

Re:Make

Launched in 2013, Re:Make is a conference and festival aimed at young women who want to be more creative in every aspect of their lives.[11] More than 15,000 visitors attended Re:Make 2016.[12]

Holiday House

The Brit + Co Holiday House is an annual pop-up event held in San Francisco, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.[13]

References

[1]
Citation Linkportal.issn.orgMarikar, Sheila (2013-12-04). "A Millennial D.I.Y.-er With the Digitized Touch". The New York Times. ISSN 0362-4331. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[2]
Citation Linksocial.techcrunch.com"Brit + Co had a round of layoffs this month as part of a 'reorganization'". TechCrunch. Retrieved 2019-07-18.
Sep 24, 2019, 5:54 AM
[3]
Citation Linkwww.hollywoodreporter.com"Brit + Co Taps Ellen Digital Ventures Veteran as President (Exclusive)". The Hollywood Reporter. Retrieved 2019-07-18.
Sep 24, 2019, 5:54 AM
[4]
Citation Linktechcrunch.comRoof, Katie. "Brit + Co raises $15 million to grow its media and merchandise businesses". TechCrunch. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[5]
Citation Linkfortune.comRao, Leena. "Verizon Ventures Invested In This Home and Recipe Website". Fortune. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[6]
Citation Linkvariety.comSpangler, Todd (2017-05-18). "Verizon Ventures Leads $15 Million Investment in Digital Media Firm Brit + Co". Variety. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[7]
Citation Linkwww.sfgate.comPereira, Alyssa; SFGATE (2019-04-25). "Brit + Co., online publication for women headquartered in SF, announces significant layoffs". SFGate. Retrieved 2019-07-18.
Sep 24, 2019, 5:54 AM
[8]
Citation Linkwww.prnewswire.comCo, Brit +. "Brit + Co Raises $15 Million In Series C Funding". www.prnewswire.com. Retrieved 2019-07-18.
Sep 24, 2019, 5:54 AM
[9]
Citation Linktechcrunch.comTaylor, Colleen. "Brit + Co. Nabs $6.3M Series A Led By Oak Investment Partners To Go Big On Its Tech Media Hub For Makers". TechCrunch. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[10]
Citation Linktechcrunch.comLunden, Ingrid. "Brit+Co Confirms $20M Raise Led By Intel, Acquires How-To App Snapguide". TechCrunch. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[11]
Citation Linkwww.dwell.comKeeshin, Matthew (2016-09-30). "Brit + Co Unleashes Creativity at Re:Make 2016". Dwell. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[12]
Citation Linkabc7news.comBloom, Jonathan (2016-10-01). "Re:Make Summit lets creative people to try hand at different art". ABC7 San Francisco. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[13]
Citation Linkabc7news.comBloom, Jonathan (2016-12-10). "Make gifts at San Francisco's 'Holiday House'". ABC7 San Francisco. Retrieved 2017-05-31.
Sep 24, 2019, 5:54 AM
[14]
Citation Linkwww.brit.coBrit + Co: official website
Sep 24, 2019, 5:54 AM
[15]
Citation Linkbrit.cobrit.co
Sep 24, 2019, 5:54 AM
[16]
Citation Linkwww.nytimes.com"A Millennial D.I.Y.-er With the Digitized Touch"
Sep 24, 2019, 5:54 AM
[17]
Citation Linkwww.worldcat.org0362-4331
Sep 24, 2019, 5:54 AM
[18]
Citation Linksocial.techcrunch.com"Brit + Co had a round of layoffs this month as part of a 'reorganization'"
Sep 24, 2019, 5:54 AM
[19]
Citation Linkwww.hollywoodreporter.com"Brit + Co Taps Ellen Digital Ventures Veteran as President (Exclusive)"
Sep 24, 2019, 5:54 AM
[20]
Citation Linktechcrunch.com"Brit + Co raises $15 million to grow its media and merchandise businesses"
Sep 24, 2019, 5:54 AM