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Brat (digital network)

Brat (digital network)

Brat, also known as Brat TV, is a digital media network available on YouTube, which launched in 2017. The network features original programming designed for a teenage audience to view on digital platforms. The original scripted programming features popular teenage social media personalities, in videos ranging from six to twenty-five minutes. Brat's flagship web series Chicken Girls starring multiple social media influencers has led to Chicken Girls: The Movie which has over 22 million views. Brat has also produced shows starring numerous TV and movie stars such as Anna Cathcart, Addison Riecke, Francesca Capaldi, and Emily Skinner.

Brat TV
Type of site
OTT digital media network
Available inEnglish
Headquarters
Founder(s)Rob Fishman
Darren Lachtman
Websitewww.brat.com [44]
RegistrationAvailable on YouTube
LaunchedMarch 1, 2017 (2017-03-01)
Current statusActive
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History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman, as an online network featuring scripted content streaming for free on YouTube.[1][2] The company originally received $2.5 million in seed funding from a range of investors.[1] Fishman saw a gap in the online market for high quality teenage programming available for free on digital platforms.[3] The content is structured as several short-form web series starring popular teenage internet celebrities. Fishman noted how the selected social media personalities all brought their own established audiences to Brat's programming, describing them as "under-leveraged media property".[3][1] The name of the network was inspired by the "Brat Pack" movies of the 1980s.[3]

Brat premiered its first multi-cam sitcom; Hotel du Loone starring Hayley LeBlanc in June 2018.[4] The series Chicken Girls produced a digital film in 2018 as part of a deal with Lionsgate and its digital content division Studio L.[2][5] Prior to the film's release, Brat and Lionsgate amicably canceled their partnership.[6] The film was designed to provide an alternative to what had been covered in the series, and premiered in June.[2]

In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler and Annie LeBlanc.[7]

In March 2019, Brat premiered Spring Breakaway starring Lilia Buckingham, Anna Cathcart, Kianna Naomi, William Franklyn-Miller, and Annie LeBlanc.[8]

Programming

Current programming

TitlePremiere dateCurrent seasonSource(s)
Single-camera series
ManiAugust 30, 20174[9]
Chicken GirlsSeptember 5, 20175[10]
Total EclipseApril 5, 20184[11]
Zoe ValentineJanuary 16, 20192[12][13]
On The RopesFebruary 25, 20191[14]
StuckMarch 27, 20191[15]
Red RubyApril 29, 20191[16]
Crown LakeJune 20, 20191[17]
Crazy Fast20191
Sunnyside Up20191
Talk show
Brat ChatJune 3, 20181[18]

Films

TitlePremiere dateSource(s)
Chicken Girls: The MovieJune 29, 2018[19]
Brat Holiday SpectacularDecember 21, 2018[20]
Spring BreakawayMarch 15, 2019[21]
Intern-in-ChiefAugust 23, 2019

Former programming

No longer availableDenotes series is no longer available to view online
TitlePremiere dateFinale dateSeasonsSource(s)
Single-camera series
MisshapsNo longer availableJune 12, 2017August 7, 20171[22]
Cody & LexyNo longer availableJuly 27, 2017August 17, 20171[23]
KeysNo longer availableJuly 29, 2017February 16, 20181[24]
Spot The DogAugust 31, 2017September 23, 20171[25]
Flunky's UpsetSeptember 27, 2017November 2, 20171[26]
Attaway AppealSeptember 28, 2017November 10, 20171[27]
AfterschooledJanuary 11, 2018February 8, 20181[28]
OvernightsMarch 2, 2018March 30, 20181[29]
BrobotApril 16, 2018May 14, 20181[30]
DirtMay 4, 2018February 22, 20192[31]
Baby Doll RecordsJune 4, 2018July 16, 20181[32]
Boss CheerJune 21, 2018February 21, 20192[33]
The Talent ShowAugust 27, 2018October 11, 20181[34]
A Girl Named JoJuly 3, 2018August 6, 20193[35]
Sketch comedies
My Not So Sweet 16No longer availableJuly 7, 2017July 7, 20171[36]
Too Cool For SchoolJuly 8, 2017July 22, 20171[37]
Multi-camera series
Hotel Du LooneJune 27, 2018August 22, 20181[38]
Reality series
The Pain of PaintingNo longer availableJuly 19, 2017August 9, 20171[39]
ShelteredNo longer availableJuly 21, 2017August 11, 20171[40]

Other media

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".[41]

IGTV

  • Attaway Looks

  • Brat Radio

  • Fast Friends

  • Fly So High

  • Wednesday Wisdom

Podcast

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which will serve as a spin-off of Attaway Appeal.[42]

References

[1]
Citation Linkwww.recode.netKafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now he's making videos with them at his new startup, Brat". Recode. Vox Media. Retrieved July 7, 2018.
Oct 8, 2019, 1:58 AM
[2]
Citation Linkwww.businessinsider.com.auMcAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider. Retrieved July 7, 2018.
Oct 8, 2019, 1:58 AM
[3]
Citation Linkwww.businessinsider.com.auMcAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider. Retrieved July 7, 2018.
Oct 8, 2019, 1:58 AM
[4]
Citation Linkvariety.comChuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (EXCLUSIVE)". Variety. Penske Media Corporation. Retrieved July 7, 2018.
Oct 8, 2019, 1:58 AM
[5]
Citation Linkwww.prnewswire.com"Lionsgate announces first film slate for newly branded "Studio L" digital content studio". PR Newswire. Cision. February 22, 2018. Retrieved July 7, 2018.
Oct 8, 2019, 1:58 AM
[6]
Citation Linkwww.latimes.comFaughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", LATimes.com, July 18, 2018.
Oct 8, 2019, 1:58 AM
[7]
Citation Linkwww.businessinsider.comMcAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together", Business Insider, December 12, 2018
Oct 8, 2019, 1:58 AM
[8]
Citation Linkwww.imdb.comSpring Breakaway, retrieved April 7, 2019
Oct 8, 2019, 1:58 AM
[9]
Citation Linktwitter.com"Brat on Twitter". Twitter.
Oct 8, 2019, 1:58 AM
[10]
Citation Linkwww.youtube.com"CHICKEN GIRLS – Season 2 – Annie & Hayden – YouTube". YouTube.
Oct 8, 2019, 1:58 AM
[11]
Citation Linkvariety.comHolloway, Daniel (March 12, 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (EXCLUSIVE)".
Oct 8, 2019, 1:58 AM
[12]
Citation Linkwww.hollywoodreporter.com"'To All the Boys I've Loved Before' Actress Anna Cathcart to Star in Brat Series 'Zoe Valentine'".
Oct 8, 2019, 1:58 AM
[13]
Citation Linkwww.youtube.comBrat (January 16, 2019), ZOE VALENTINE | Season 1 | Ep. 1: "Disappearing Act", retrieved March 9, 2019
Oct 8, 2019, 1:58 AM
[14]
Citation Linkwww.youtube.comBrat (February 25, 2019), ON THE ROPES | Season 1 | Ep. 1: "Fresh Start", retrieved March 9, 2019
Oct 8, 2019, 1:58 AM
[15]
Citation Linkwww.youtube.comBrat (March 13, 2019), STUCK | First Look, retrieved March 14, 2019
Oct 8, 2019, 1:58 AM
[16]
Citation Linkdeadline.comBrat (March 22, 2019), Red Ruby | deadline, retrieved March 22, 2019
Oct 8, 2019, 1:58 AM
[17]
Citation Linktigerbeat.comBrat (May 3, 2019), Crown Lake | deadline, retrieved May 3, 2019
Oct 8, 2019, 1:58 AM
[18]
Citation Linkwww.youtube.comBrat (June 3, 2018). "BRAT CHAT – Indiana & Darius – 6.3.18" – via YouTube.
Oct 8, 2019, 1:58 AM
[19]
Citation Linkwww.youtube.comBrat (June 29, 2018). "CHICKEN GIRLS: THE MOVIE" – via YouTube.
Oct 8, 2019, 1:58 AM
[20]
Citation Linkwww.youtube.comBrat (December 21, 2018), BRAT HOLIDAY SPECTACULAR, retrieved March 9, 2019
Oct 8, 2019, 1:58 AM