Avinash Kaushik
Avinash Kaushik
Kaushik is on the Advisory Board of University of Toronto Rotman School of Management's program on CRM Excellence[3] as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence.[4] He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.[5]
Kaushik has delivered keynotes at conferences such as The Art of Marketing,[6] eMetrics Marketing Optimization Summit,[7] CMA Next,[8] and JMP Innovators Summit.[9] Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association[10] and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.[11]
In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations.[12]
Books
Web Analytics: An Hour A Day, Sybex (an imprint of Wiley), 2007 ISBN 978-81-265-1328-4 (translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese)[13]
Web Analytics 2.0, Sybex (an imprint of Wiley), 2009 ISBN 978-0-470-52939-3 (translated into Italian, Portuguese, Spanish, Czech, French, Chinese and Russian)[14] The book defines Web Analytics 2.0 as: "1. The analysis of qualitative and quantitative data from your website and the competition; 2. To drive a continual improvement of the online experience of your customers and prospects; 3. Which translates into your desired outcomes (online and offline)."[15]